How to Design a Successful Search Engine
5 steps to create Successful Search Engine Optimization strategies and
improve your website’s organic ranking.
You are reading this article probably because you want to learn about
Search Engine Optimization techniques and tricks. Perhaps you want to
promote your site and generate more leads, increase the revenue, and
ultimately bring more business for your site.
Therefore, I gathered some information about search engine optimization
subject which I hope you will get benefit from reading it.
Search engine marketing is using the search engines to drive traffic to
your website. Consumers are using the internet and for the most part
“search engines” to find what they are looking for. Therefore, it’s
important for your business to have a website that has a good ranking
in search engines.
There are numbers of method you can use to market your website using
the search engines; however, I will only cover those that are free of
charge in this article.
Organic Search Engine Optimization
This is probably the most common search engine marketing strategy for
your website. There are enormous amount of information on the web about
organic search engine optimization; however, which one will work for
Learn from my mistake. It won’t happen over the night. You must have a
good plan for your website optimization process and dedicate yourself
to that plan. Therefore, it’s important to have a well-planed search
engine optimization strategy to reduce your chance of failure. Today,
there are so many FREE TOOLS available to you that you can use to
create a successful plan for your site such as Google Webmaster Tools,
GoodKeyword and many more.
I have divided the search Engine optimization planning into 5 major
1. Decide which search engine you want to focus on. I would suggest
start with Google, Yahoo, MSN respectively and Lean as much as you can
about these search engines. For example, learn what is important to
Google and use it your advantage. These information are usually
published at their sites and it’s available to the public. In addition,
there are thousands of methods that have been patented by USPTS and
it’s available to you for FREE which you can study and learn from it.
2. This is an important part of your plan. You have to be realistic.
Select your target keywords as narrow as possible. Why? Because if you
choose very wide keywords you are diminishing your chance of being
successful in your project. Remember, you are not the only one that is
trying to optimize his or her site and those who started before you are
ahead of the game. So be patient and start from the button and get to
3. Identify you competitors and find out about their strategies. By
doing a simple search on Google you can find your competitors and
discover their strategies and secrets. Using methods like number of
incoming links to the website, website’s contents, number of pages
and…est. learn as much as you can about them.
4. Once you have identified all the search-terms it’s time to start the
optimization process from your home page and other important pages on
your site. In this step prepare the Meta tags, keywords, heading,
contents, link tags… Remember, search engine optimization is divided
into two major parts; inside optimization and outside optimization.
Please note; do not neglect to put relative Meta tags and content for
your pages. Although, search engines such as Google, and Yahoo do not
put a high value on Meta tags anymore, however not-having Meta tags can
reduce your ranking up to 1%. Don’t say 1% doesn’t matter, when you are
competing with more than one million pages.
5. Once you have figure-out your Meta tags, Keyword, and contents, it’s
time to start the real and more challenging step “outside
optimization”. The best and most effective method which so fare has
been proven the top strategy for search engine optimization is linking
strategy. But be careful of who you are getting link from and to whom
you are linking from your website. I suggest link to those sites that
offer something valuable to your visitors and exchange link with
websites that are in the same market as you are. Link exchanging is
beneficial but it can also be harmful. Search engines such as Google
puts value on all incoming links to each web page and recognizes them
as a vote from one site to another site. Linking strategy is a very
complicated and critical subject and I would suggest that you do some
research on your own before starting this process and find the best
strategy for you site. I have another article “A successful linking
strategy” which you can download from my site and in that article I
will go over the details of a successful linking strategy.
I hope that by now you have a better vision of how a successful
optimization plan should be designed and If you need any information
you can always go to my website http://www.websitedevelopmenttech.com
and click on learning center, or you can subscribe to my “6 weeks FREE
optimization workshop” and get all the details you need to optimized
Wish you all the Best.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Shawn Davari offers expert advice on internet
marketing, website design, and search engine optimization. You can
subscribe to “6 weeks FREE optimization workshop”
by visiting his website at http://www.websitedevelopmenttech.com
where you will find a great deal of free information on Internet
Marketing, SEO, and website design.
Note: You may freely republish this article “as is” without any editing
or modification. “All links must be kept live”.