Search Engine Optimization Website Promotion
Ready to see your website on top search engine
returned pages? Introducing...Search Engine Optimization Website
Before we start, Do an exercise- type
"Click here" keyword in Google and see the 1st page that pops up.
You'll find Adobe Reader within the top 5 positions, now go to their
website and try searching for "Click here" on the whole website..
What do you see? Is there even a single instance
where they mentioned "Click here" on the entire webpage? Amazed? Want
to know the secret?
Just stay connected and you will get it!
Before moving on, for those of you who don't know,
when we type a particular keyword in Google search box, it shows us two
kinds of results;
A). Organic Search results -
that essentially depends on how important and useful Google thinks that
site is for the keyword typed in. (This is based on certain factors
B). Sponsored Results -
These are the ads provided by the users.
Now, let me present to you some stats that will
give you an idea of the power of SEO; The traffic that the second
search result gets is around 20% lower than the first search result.
The biggest fall percentage wise is going from search result 10 to
11(moving to second SERP). It sees 150% fall in traffic! 77% of users
prefer Organic results over sponsored results while searching and
around 67% users prefer Organic search results while purchasing. 50% of
SEO campaign saw around 500% ROI, while just 22% of the paid campaigns
were able to achieve this figure.
What say? Now suddenly SEO seems important to you,
There are around 200 factors that can affect your
rankings in SERP with Google changing its algorithm like 300-400 times
a year. It changed around 500 times in 2009! However the most important
factors are as summarized below;
This is the most important factor affecting your search visibility.
Google is now giving more importance than ever to your contents. With
growing sophistication level of Google search algorithms, (mark it,
italicize it, underline it); Content creation is most important factor
for any increment in your search visibility.
Your content should be unique and original.
Plagiarism is highly penalized by Google.
As the video explains that Google carries on a search for the keywords
typed in, the results shown are in order of how your website appears to
be relevant to Google for that particular keyword. Remember you are
competing with millions of other similar WebPages, so to appear among
the top results, you should display the importance of that keyword to
your website. How to do this? Simple.
-The keyword density should be optimal around
15-20% for 200-300 words. However DO NOT stuff your content with
keywords or Google will mark it as spam. -Underline, Italicize, bold
your main keywords from which you hope to be found. -If you upload an
image make sure that it should be named as one of your keywords. -The
spiders start analyzing the pages from top leftmost word so it is
always a good idea to start off with your main keyword. -Choose the
keywords carefully don't just go based on number of search per unit
time but do consider the competition involved with the keyword. You can
do keyword research on Google AdWords Keyword Tool. (It's free!). -Use
your keyword as your Anchor text. -Add meta tags (meta tags actually
appear as snippets on the SERP - refer the 1st figure).
Recently Google launched a search algorithm known as Caffine. It has
improved the search speed manifolds plus now Google lays more emphasis
on each and every Webpage of a particular website. So, each page of
your website should be well optimized, should be linked with one
another and most essentially with pages getting highest amount of
Thus if you have a page getting high traffic,
don't just rely on that, optimize each and every page of your website.
It becomes more important if you are an ecommerce website, while
advertising a manufacturers' product you should modify it so that it
appears unique, as amazon is doing. It used to put the exact ad on its
deep buried down pages and used to draw a huge traffic to its landing
page (Landing page is the page that appears when a potential customer
clicks on an advertisement.) but now it has not only started to
optimize each and every page but also changes the content as already
stated; Plagiarism is highly penalized.
Link Building: This
is another very important factor; remember I talked about Adobe getting
a high rank in SERP for the keyword "Click here" even when it doesn't
use the word even a single time on their entire webpage. Well, here's
the reason; you must have seen many a times, to read a particular file
or to view certain video you need to install Adobe reader or player
respectively, the website specifically mentions "To download Click
here" and this happens in most of the websites having high page ranks
and search visibility themselves, what happens is that they actually
link to Adobe through the Anchor text "Click here".
So, your search visibility depends on the
importance of the sites that links you. When a website links you,
Google considers it to cast a vote in your favor, greater the
importance of the site and greater the number of votes you get, more
credible is your website to Google and hence your search visibility
increases. WebPages linking to the websites linking you directly also
have an impact on your search visibility. Moreover, you should always
link the pages of your website with one another.
This was all about SEO, hope you enjoyed it.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Internet Marketer, Entrepreneur.