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Expert Search Engine Optimization the Easy Way

Author: William Lund

I’m going to make it easy for you to optimize your website to harvest all that organic search engine traffic. It’s really not that difficult to do. If someone guide you step by step that is.

Unfortunately there isn’t enough room in this article to go into great detail…if you need those details visit my website. I think for most people this article alone will be enough to dramatically improve your search engine rankings. I just recently began optimizing my brother’s website, johnlund.com, and after only three weeks his site has gone from about a dozen visitors a day to about 50 visitors a day and we’ve barely scratched the surface.

In order to get long term high rankings in the search engine results pages you need to optimize your website for your human visitors. That’s right…for humans. Google and the other biggies are trying to choose the best site to show to their human searchers. Give them what they want.

The most common problem I see when I look at websites is the poor choice of keywords being used in the Title. The title of the page (located in the title meta tags in the head section of the page) is one of the most important elements of your page. It tells the engines what your page is about. If it says “home page” the engines move on to a site that has the keywords being searched for in the title.

If you have a brick and mortar store then your location should be included in your title.

The next item to examine is your description meta tags. This often is used as the description given by the search engines to your listing. So tell what you do in a sentence. Work in a keyword phrase or two if you can, but write for humans.

As for your content, it has to be high quality and something people look for. You need lots of text, 300 to 700 words per page or more. No miss-spelled words and decent grammar. The engines are looking for quality and they can check spelling and grammar. Use headings in your content as they were designed for. When possible work your keyword phrases into the headings. Use the Alt tags for images as they were intended…to describe the image. Do that working in keyword phrases where possible but make it read well for humans.

You need at least 100 pages of content. What sounds more important to you, a site with 20 pages or a site with 103 pages?

Get links with sites related to your site. Work your keyword phrases into the anchor text and link text. After looking at your page the engines check to see your link popularity. Trade links with related sites.

And now the most important part of the whole thing…use a keyword research tool to find the keywords that people really search for. I use wordtracker. Long-tailed keyword phrases are also very important. Without a keyword tool you can’t possibly properly optimize your site properly. The tool can find those keywords you don’t think of, tell you which phrases are really searched for. Without one of these tools you are flying blind.

Another important factor the engines use is how long the site has been in existence. Often you won’t get a good ranking in Google for a year or so. Have patience, SEO takes time.

Promote your site, submit articles to the article directories, use your signature in your emails, put a social networking share button on your site. Submit your site to human directories and periodically ad content. The engines love new content.

If you follow all of the above instructions your website well be well optimized and should achieve a significant share of that valuable organic search engine traffic.

Article Source: http://www.articlesbase.com/seo-articles/

About the Author

For more information about expert SEO, and making money with your website Free expert SEO

William has a blog with more information about making money with your website or blog at Pondering Everything

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