Expert Search Engine Optimization the Easy Way
I’m going to make it easy for you to optimize your
website to harvest all that organic search engine traffic. It’s really
not that difficult to do. If someone guide you step by step that is.
Unfortunately there isn’t enough room in this
article to go into great detail…if you need those details visit my
website. I think for most people this article alone will be enough to
dramatically improve your search engine rankings. I just recently began
optimizing my brother’s website, johnlund.com, and after only three
weeks his site has gone from about a dozen visitors a day to about 50
visitors a day and we’ve barely scratched the surface.
In order to get long term high rankings in the
search engine results pages you need to optimize your website for your
human visitors. That’s right…for humans. Google and the other biggies
are trying to choose the best site to show to their human searchers.
Give them what they want.
The most common problem I see when I look at
websites is the poor choice of keywords being used in the Title. The
title of the page (located in the title meta tags in the head section
of the page) is one of the most important elements of your page. It
tells the engines what your page is about. If it says “home page” the
engines move on to a site that has the keywords being searched for in
If you have a brick and mortar store then your
location should be included in your title.
The next item to examine is your description meta
tags. This often is used as the description given by the search engines
to your listing. So tell what you do in a sentence. Work in a keyword
phrase or two if you can, but write for humans.
As for your content, it has to be high quality and
something people look for. You need lots of text, 300 to 700 words per
page or more. No miss-spelled words and decent grammar. The engines are
looking for quality and they can check spelling and grammar. Use
headings in your content as they were designed for. When possible work
your keyword phrases into the headings. Use the Alt tags for images as
they were intended…to describe the image. Do that working in keyword
phrases where possible but make it read well for humans.
You need at least 100 pages of content. What
sounds more important to you, a site with 20 pages or a site with 103
Get links with sites related to your site. Work
your keyword phrases into the anchor text and link text. After looking
at your page the engines check to see your link popularity. Trade links
with related sites.
And now the most important part of the whole
thing…use a keyword research tool to find the keywords that people
really search for. I use wordtracker. Long-tailed keyword phrases are
also very important. Without a keyword tool you can’t possibly properly
optimize your site properly. The tool can find those keywords you don’t
think of, tell you which phrases are really searched for. Without one
of these tools you are flying blind.
Another important factor the engines use is how
long the site has been in existence. Often you won’t get a good ranking
in Google for a year or so. Have patience, SEO takes time.
Promote your site, submit articles to the article
directories, use your signature in your emails, put a social networking
share button on your site. Submit your site to human directories and
periodically ad content. The engines love new content.
If you follow all of the above instructions your
website well be well optimized and should achieve a significant share
of that valuable organic search engine traffic.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
For more information about expert SEO, and making
money with your website Free
William has a blog with more information about making money with your
website or blog at Pondering