Search Engine Optimization and What It Means To
Search engine optimization (SEO) refers to the
process of improving the volume and quality of traffic to a web site
from search engines via "natural", which would mean either organic or
algorithmic, search results. Generally, the earlier a site is presented
in the search results, or the higher it ranks, the more searchers or
web users will be enticed to visit that site. An SEO can also aim for
different kinds of search types, including image search, local search,
and industry-specific vertical search engines.
For most small businesses, a search engine company may guarantee top
rankings for keywords with a short or low monthly search volume or get
rankings for higher volume keywords in smaller search engine sites that
are not relevant and probably create a very minimal amount of search
engine through traffic.
According to observers, currently there are really considered the main
three search engines for businesses or firms to focus on their lead
generation and keyword rankings through, and these are MSN, Google and
Yahoo. With these three search engines combined, analysts say a firm
could cover approximately 70% of all web traffic that could potentially
come through their site.
The history of search engine optimization began when webmasters and
content providers began optimizing sites for search engines in the
mid-1990s, as the first search engines were cataloguing the early web
environment. At the beginning, all a webmaster needed to do was submit
a page, or URL, to the various engines which would send a "spider" to
"crawl" that page, extract links to other pages from it, and return
information found on the page to be indexed.
The process involves a search engine spider downloading a page and
storing it on the search engine's private server, where a secondary
program, also called an indexer, would extract an array of information
about the page, such as the words it contains and where these are
located, as well as any weight for specific words, which are then
placed into a scheduler for crawling probably at a later date.
Currently, SEO's like jump2top and 7seo perform accurate searches or
website visibility enhancement modes that are attuned to a company or
organization's preferred objectives or desired reach.
The owners of most websites recognize that obtaining top search engine
rankings for their top keywords is fundamentally important for their
firm's continued success. However, the large majority of does not yet
fully understand the process of a small business SEO company's process
of achieving these keyword rankings through targeted search engine
marketing and most are not aware of free SEO site appraisal. It is very
important to not only invest in search engine optimization specialist
techniques, but also pay-per-click management techniques also.
By 1997, the majority of search engines recognized that some webmasters
were working double time in producing efforts to rank well in their
search engines, and even manipulating the page rankings in search
results. Early search engine startups, such as Infoseek, fine-tuned
their algorithms to prevent webmasters from manipulating rankings by
stuffing pages with excessive or irrelevant keywords.
However, due to the high marketing value of targeted search results,
there is a potential for an antagonistic relationship between search
engines and SEOs. In 2005, an annual conference of the AIRWeb, or the
Adversarial Information Retrieval on the Web, was formed to confer and
minimize the harmful effects of aggressive web content providers.
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