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Search Engine Optimization (SEO) Techniques

Author: Jay Yarbrough

Increasing your search engine ranking is not rocket science. Follow these steps and you'll be on your way to online success.

These days everyone is eager to optimize their website to achieve better search engine results, and rightfully so. With more and more people using the Internet to find what they're after, having your website appear on the first page of Google, Yahoo or Bing results could be the difference between success or failure. Along with this new accepted business reality, there are many claiming they have the "secrets" to achieving Search Engine Optimization (SEO), when in reality it all comes down to making sure your site is properly built, maintained and promoted.

Here are the best methods to achieve first page search engine results:

  • Make sure your website is hosted with a quality web hosting company. If your website has significant downtime, there is no point in even trying to get good rankings.
  • Properly setup your website structure using a tableless design. It's all CSS these days!
  • Concise website name/title, meta description, robots.txt. Make sure to include your most important keyword(s) in the title, description and home page (at least once).
  • All articles (pages) must have an accurate descriptive title, meta description and properly inserted meta tags/words.
  • Make sure all articles use text and do not put text within images. Google cannot read text included within an image.
  • Regularly add new and original content! This is mandatory. A fresh and changing website is loved by search engines and people love original articles. Compose quality articles with strong content. Create videos to accompany your articles. Original content will also help your site create its own identity, which will help you be seen as an expert in your field.
  • Promote your new articles online. Utilize article submission services, video distribution services and social media like Facebook and Twitter.
  • Having links to your site from other established and relevant websites is very powerful. Remember, these links need to be on websites that are relevant (in the same field) to your niche, otherwise search engines will ignore them. The more of these links you have, the more popular your site will look to search engines. When you create quality content, websites will link to you and your ranking will increase. This is an organic process and takes time.
  • Make sure your site is trust-worthy. If your site contains no spam or malware and all content is related to your business field or niche, your site will return positive results with companies that judge websites.
  • Create a sitemap and submit it to the top search engines.
  • Press releases are POWERFUL! Write a high quality press release and then submit it to press release distribution websites.

Remember, it takes time to generate good SEO rankings. It's an organic process and requires consistent work. Like anything else, nothing worth anything is easy and hard work pays off in the end.

Follow the above procedures and you too will find your search engine rankings increase.

Article Source: http://www.articlesbase.com/internet-marketing-articles/
search-engine-optimization-seo-techniques-3596852.html

About the Author

Jay Yarbrough is the owner of JSYMedia.com and specializes in Joomla! websites, performs search engine optimization and educates clients. With over 15 years experience, Mr. Yarbrough understands how to create effective, informative, logical and attractive websites. With his knowledge he can create a powerful website for you with top-notch search engine visibility. He shows you how to work with your website to promote yourself to the world. Mr. Yarbrough also writes informative articles and tutorials to help you better understand the world of web design and online marketing.



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