Search Engine Optimization (SEO) Techniques
Increasing your search engine ranking is not
rocket science. Follow these steps and you'll be on your way to online
These days everyone is eager to optimize their
website to achieve better search engine results, and rightfully so.
With more and more people using the Internet to find what they're
after, having your website appear on the first page of Google, Yahoo or
Bing results could be the difference between success or failure. Along
with this new accepted business reality, there are many claiming they
have the "secrets" to achieving Search Engine Optimization (SEO), when
in reality it all comes down to making sure your site is properly
built, maintained and promoted.
Here are the best methods to achieve first page
search engine results:
- Make sure your website is hosted with a quality
web hosting company. If your website has significant downtime, there is
no point in even trying to get good rankings.
- Properly setup your website structure using a
tableless design. It's all CSS these days!
- Concise website name/title, meta description,
robots.txt. Make sure to include your most important keyword(s) in the
title, description and home page (at least once).
- All articles (pages) must have an accurate
descriptive title, meta description and properly inserted meta
- Make sure all articles use text and do not put
text within images. Google cannot read text included within an image.
- Regularly add new and original content! This is
mandatory. A fresh and changing website is loved by search engines and
people love original articles. Compose quality articles with strong
content. Create videos to accompany your articles. Original content
will also help your site create its own identity, which will help you
be seen as an expert in your field.
- Promote your new articles online. Utilize
article submission services, video distribution services and social
media like Facebook and Twitter.
- Having links to your site from other
established and relevant websites is very powerful. Remember, these
links need to be on websites that are relevant (in the same field) to
your niche, otherwise search engines will ignore them. The more of
these links you have, the more popular your site will look to search
engines. When you create quality content, websites will link to you and
your ranking will increase. This is an organic process and takes time.
- Make sure your site is trust-worthy. If your
site contains no spam or malware and all content is related to your
business field or niche, your site will return positive results with
companies that judge websites.
- Create a sitemap and submit it to the top
- Press releases are POWERFUL! Write a high
quality press release and then submit it to press release distribution
Remember, it takes time to generate good SEO
rankings. It's an organic process and requires consistent work. Like
anything else, nothing worth anything is easy and hard work pays off in
Follow the above procedures and you too will find
your search engine rankings increase.
Article Source: http://www.articlesbase.com/internet-marketing-articles/
About the Author
Jay Yarbrough is the
owner of JSYMedia.com and specializes in
Joomla! websites, performs search
engine optimization and educates clients. With over 15 years
experience, Mr. Yarbrough understands how to create effective,
informative, logical and attractive websites. With his knowledge he can
create a powerful website for you with top-notch search engine
visibility. He shows you how to work with your website to promote
yourself to the world. Mr. Yarbrough also writes informative articles
and tutorials to help you better understand the world of web design and