Search Engine Optimization - 10 points to look
Search engine optimization or SEO is one of the
most important parts of website development. There are thousands of
companies who work on SEO. But we should remember that SEO is not an
isolated work or procedure in the website development. Optimization
relates with design, coding and programming. It is found that a web
design or web development company is offering search engine
optimization service. It is of no harm. What should be given highest
priority is the optimization process of an SEO expert or web
There are hundreds of expert comments available
about search engine optimization dos and don'ts. Here in this piece of
writing I am going to uphold ten major points that a web development
company should take care of when offering its clients search engine
The moment the question of domain registration
arises, the search engine optimization process gets its beginning and
leads to the future success of a website. If for any reason irrelevant
domain name is purchased against the nature of the website, the
difficulty of optimization starts.
A friendly design or layout is what an SEO process
demands. Many a times the designers don't work keeping SEO factors in
mind. A customer may hire separate design or web development company
but the layout should be developed according to search engine
optimization tips and tricks.
Use of flash application only for making the site
catchy to the eyes of the visitors has little sense. Many a web
development company influences customers to use flash effects or some
java effects to make money only. But SEOs should be consulted in
applying these effects.
The coding plays a vital role in search engine
optimization. Coding has high priority in on-page SEO. From ‘title tag'
to ‘body tag' an SEO expert has to do a lot. Say, div based coding
works better than table based coding. So if a web development company
is not working hand in hand with SEO persons, the website will never
get expected result.
Niche keyword research is crucial in search engine
optimization. Whether the optimization is done by a SEO specialist or a
reputed web development company, keyword research makes huge difference
in performance. The niche keywords and other tactics are vital.
Do not act like Lucifer or you yourself will be
confined in the hell. The tendency of piracy will have adverse effect.
Content development has priority in search engine optimization.
With unique content you get the chance to impress and express your
thought to the visitors.
The programming of the websites does have some
effect on optimization. There are some factors like optimized URLs that
the programming must support. Junk codes and some programming errors
prove deadly against the ranking of the website.
Proper social marketing is necessary. Sometimes
for lack of experience SEOs cannot properly use the social marketing as
immense useful tool. A web development company must take it seriously.
Social networking sites like Facebook, Myspace Twitter and social
bookmarking sites like Digg, StumbleUpon, LinkedIN hold immense
potential for success of a website if used in proper direction.
Link exchange or trading is another part of
off-page optimization. In exchanging links the experience is too much
crucial. Wrong link exchange process of websites can get worse effect.
Black hat search engine optimization for quick
success is something one customer should never be influenced to
implement by any web development company. If for this process the
website is caught red handed, the site gets banned for life time.
Above points always come in consideration when
optimization comes in play for success of a website. Many times the web
development company does not take care of all the above factors
together. That's why websites lag behind. So it does matter to think
seriously on the above points, when a web
development company takes responsibility to provide a website
top page rank both through organic and inorganic search.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Webmaster Paul is an expert writer for http://www.infoway.us/,
an US based web development company.