Tools to Include in Your Social Media Marketing
You own your own business and you offer products
and services. How do you get people to buy what you are selling? That's
easy. You create a buzz about your offerings and you communicate
through your social media marketing strategy.
Accomplishing this has absolutely nothing to do
with magic. There is no fairy dust that you can sprinkle to cause the
members of your target market to automatically start coming in droves
to your website. In fact, what works well for one business may not
necessarily work for another business. Creating a buzz involves social
media and marketing that is spread by word of mouth.
When you first start designing your social media
marketing strategy, there are several tools that you should include to
make the strategy successful. In our article Developing
Your Social Media Marketing Strategy, we discussed the
importance of a strategy and how it is key to the success of your
business. In this article, we are discussing the tools that you should
consider using to implement the strategy.
The following is a list of some of the more useful
and effective tools that will help you create a buzz for your business:
- Social media networks:
Social networks are an excellent way to offer and share your knowledge
as well as to build and maintain relationships. There are many popular
social media sites that you can take advantage of and at List
of Social Networking Websites, you will find a list of some
of the most popular.
- Photos: Sharing
photos as part of your social media marketing campaign has a similar,
positive effect as videos with regard to the visual aspect of it.
People like to be able to connect the name with the face. Some great
photo sharing websites are Flickr, Memeo and Photobucket.
- Videos: Online
videos as part of your social media marketing campaign have become very
important. Videos are an effective tool in a social media marketing
strategy because many people react more favorably when they are able to
see you and listen to what you have to say than merely reading what you
have written. Also, a lot of people don't have the patience or the time
to read a lot but when they are watching a video that you have made, it
is received more easily. Two of the more popular video-sharing sites
are YouTube and Vimeo.
- Blogging: Blogs
are a wonderful tool when it comes to social media marketing. The
reason that blogs are so effective is that, if they are optimized
properly, they can drive a high volume of traffic to a website. An
effective blog will be instrumental in creating internal links, content
that is always fresh and appealing, active community, and website
traffic that has nothing to do with the search engines. Always ensure
that the content that you offer is enticing to your audience and that
they find it helpful and informative. Some of the more popular and more
widely used blogs are WordPress, Blogger and Typepad.
- Microblogging: In
the same manner that blogs allow huge opportunities to promote your
business, microblogs do the same thing. Those opportunities are a
result of both consistent content and good-quality optimization. Two
popular microblogs are Twitter and Posterous.
Social bookmarking is a social media marketing tool that allows online
users to search, organize, share and manage bookmarks of resources on
the web. Some of the more widely used bookmarking websites are:
delicious.com, Digg, Diigo, Fark, Mixx, MyBlogLog, Newsvine, Reddit,
Propeller, Slashdot.org, Yahoo!, StumbleUpon, and Buzz.
Another excellent way to get your brand noticed is by offering
presentations on interesting and informative topics in your niche or
industry. Presentation-sharing websites are becoming more and more
popular these days. Some of the best ones are: SlideShare, Scribd,
MyPlick and AuthorSTREAM.
- Forums: If you are
looking for a new way to market your products and services, as well as
a way to interact with other colleagues and customers/potential
customers, use an online forum. You will see very valuable results if
you engage your online audience for your brand and your business.
- Podcasts: Podcasts
are a social media marketing tool that is used to promote your brand
and your products and/or services. If you are interested in podcasting,
you should check out Blip or RadioPodcast.
- Wikis: As I am
sure you know, wikis are online encyclopedias. Wikipedia, AboutUs,
Pbwiki (PBworks.com), Citizendium and Wetpaint are all informative and
- Monitoring your brand:
It is extremely important for you to understand the positioning of your
brand in the market. Some great websites that you can use for this are:
Buzzlogic, ReputationDefender and Radian6.
- Ratings and Reviews: One
of the best ways for you to find out how your website is viewed by
other people is through ratings and reviews. You can go to Yelp or
GetSatisfaction to help you with this.
- Widgets: If you
are trying to promote your own brand, you can create personalized
badges using unusual widgets on Twitter, Facebook and other social
media channels by using SpringWidgets or WidgetBox.
The various tools that have been discussed are
important for the success of your social media marketing campaign. Bear
in mind that in order to really create a buzz around your brand and
products and services, you also need to publish your content on
business directories such as EzineArticles, eHow, Google Docs,
IdeaMarketers and Yahoo Articles Group. If you do this, you will be
gaining even wider exposure and creating even more buzz. Remember that
it is important to choose the mix of social media channels and business
directories that work the most effectively for you.
Always remember to be proactive in your marketing
approach rather than reactive. It is important to constantly let people
know that you are not just a brand and some products and services. You
are a human being who has their best interest at heart and you have a
solution to their problems.
Article Source: http://www.articlesbase.com/internet-marketing-articles/
About the Author
Michael Cohn is the founder and Chief Technology
Officer (CTO) of CompuKol
Communications, a consulting company specializing in
developing communication strategies for small businesses that require
expertise in promoting a unique business voice and vision on the