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Tools to Include in Your Social Media Marketing Strategy

Author: Michael Cohn

You own your own business and you offer products and services. How do you get people to buy what you are selling? That's easy. You create a buzz about your offerings and you communicate through your social media marketing strategy.

Accomplishing this has absolutely nothing to do with magic. There is no fairy dust that you can sprinkle to cause the members of your target market to automatically start coming in droves to your website. In fact, what works well for one business may not necessarily work for another business. Creating a buzz involves social media and marketing that is spread by word of mouth.

When you first start designing your social media marketing strategy, there are several tools that you should include to make the strategy successful. In our article Developing Your Social Media Marketing Strategy, we discussed the importance of a strategy and how it is key to the success of your business. In this article, we are discussing the tools that you should consider using to implement the strategy.

The following is a list of some of the more useful and effective tools that will help you create a buzz for your business:

  • Social media networks: Social networks are an excellent way to offer and share your knowledge as well as to build and maintain relationships. There are many popular social media sites that you can take advantage of and at List of Social Networking Websites, you will find a list of some of the most popular.
  • Photos: Sharing photos as part of your social media marketing campaign has a similar, positive effect as videos with regard to the visual aspect of it. People like to be able to connect the name with the face. Some great photo sharing websites are Flickr, Memeo and Photobucket.
  • Videos: Online videos as part of your social media marketing campaign have become very important. Videos are an effective tool in a social media marketing strategy because many people react more favorably when they are able to see you and listen to what you have to say than merely reading what you have written. Also, a lot of people don't have the patience or the time to read a lot but when they are watching a video that you have made, it is received more easily. Two of the more popular video-sharing sites are YouTube and Vimeo.
  • Blogging: Blogs are a wonderful tool when it comes to social media marketing. The reason that blogs are so effective is that, if they are optimized properly, they can drive a high volume of traffic to a website. An effective blog will be instrumental in creating internal links, content that is always fresh and appealing, active community, and website traffic that has nothing to do with the search engines. Always ensure that the content that you offer is enticing to your audience and that they find it helpful and informative. Some of the more popular and more widely used blogs are WordPress, Blogger and Typepad.
  • Microblogging: In the same manner that blogs allow huge opportunities to promote your business, microblogs do the same thing. Those opportunities are a result of both consistent content and good-quality optimization. Two popular microblogs are Twitter and Posterous.
  • Bookmarking: Social bookmarking is a social media marketing tool that allows online users to search, organize, share and manage bookmarks of resources on the web. Some of the more widely used bookmarking websites are: delicious.com, Digg, Diigo, Fark, Mixx, MyBlogLog, Newsvine, Reddit, Propeller, Slashdot.org, Yahoo!, StumbleUpon, and Buzz.
  • Presentations: Another excellent way to get your brand noticed is by offering presentations on interesting and informative topics in your niche or industry. Presentation-sharing websites are becoming more and more popular these days. Some of the best ones are: SlideShare, Scribd, MyPlick and AuthorSTREAM.
  • Forums: If you are looking for a new way to market your products and services, as well as a way to interact with other colleagues and customers/potential customers, use an online forum. You will see very valuable results if you engage your online audience for your brand and your business.
  • Podcasts: Podcasts are a social media marketing tool that is used to promote your brand and your products and/or services. If you are interested in podcasting, you should check out Blip or RadioPodcast.
  • Wikis: As I am sure you know, wikis are online encyclopedias. Wikipedia, AboutUs, Pbwiki (PBworks.com), Citizendium and Wetpaint are all informative and useful.
  • Monitoring your brand: It is extremely important for you to understand the positioning of your brand in the market. Some great websites that you can use for this are: Buzzlogic, ReputationDefender and Radian6.
  • Ratings and Reviews: One of the best ways for you to find out how your website is viewed by other people is through ratings and reviews. You can go to Yelp or GetSatisfaction to help you with this.
  • Widgets: If you are trying to promote your own brand, you can create personalized badges using unusual widgets on Twitter, Facebook and other social media channels by using SpringWidgets or WidgetBox.


The various tools that have been discussed are important for the success of your social media marketing campaign. Bear in mind that in order to really create a buzz around your brand and products and services, you also need to publish your content on business directories such as EzineArticles, eHow, Google Docs, IdeaMarketers and Yahoo Articles Group. If you do this, you will be gaining even wider exposure and creating even more buzz. Remember that it is important to choose the mix of social media channels and business directories that work the most effectively for you.

Always remember to be proactive in your marketing approach rather than reactive. It is important to constantly let people know that you are not just a brand and some products and services. You are a human being who has their best interest at heart and you have a solution to their problems.

Article Source: http://www.articlesbase.com/internet-marketing-articles/

About the Author

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications, a consulting company specializing in developing communication strategies for small businesses that require expertise in promoting a unique business voice and vision on the Internet.

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