Analytics Prior to Initiating a Search Engine
Optimization (seo) Campaign
The following are the four major areas on which
every webmaster should work prior to optimizing a website on search
design, structure and obstacles: For a website to
perform better on search engine, it needs a good navigable structure
with proper organization of web pages. Also it is very important to
find out on-page features that usually prevent a website from ranking
higher on search engines. The on-page factors (some of which include
titles and meta tags, alt tags, web page content, keyword density, HTML
errors, sitemap check, excessive flash, dynamic URLs, redirects
Robots.txt, custom 404, use of frames ) must be proper and placed
correctly to make a website search engine friendly.
Links: Know how many links are pointing to your site
and their nature. Note down the Google page rank of all the pages of
the website and also the Alexa rank of the site at the time of
beginning search engine optimization (SEO) campaigning as these can be
used further to compare the progress rates of the website. Also know
about the link text used and the number of linkers. Always remember
that a site would be rated higher if it has a good number of back links
pointing from top-rated and popular websites. Search engines considered
quality to be more important than the quantity. Hence linking pointing
from underrated website would add much less to improving the rank of a
website. So, when analyzing the inbound links focus more on the type
and quality of the links pointing to the site.
Analysis: Identify your top competitors in your
business segment. Analyze at least top five competitors and know why
and how they are rated top. You can create a benchmark for you search
engine optimization (SEO) campaigning by analyzing your top
competitors. Know their strong and weak areas, identify your strengths
and weakness and plan accordingly to combat them on the web space. Also
give a keen observation on their website age, inbound links, Alexa
rank, Google page rank, SEO score, number of visitors per day and
keyword positioning on Google.
Research: Research and identify which words are used by
your competitors in effectively drawing visitors to their sites. Find
out the search volume of such keywords/phrases and know which
keywords/phrases would best describe your site and easy to optimize.
Don’t just focus on one-word search terms, this may narrow down your
efforts; concentrate more on stemmed keywords and long-term keywords.
Stemmed keywords/phrases and long tail keywords/phrase have
comparatively less volume and hence easy to optimize. Secondly being
more specific to the business, such keywords/phrases help in driving
more quality traffic to your site. This means that even though the site
gets limited number of traffic, the probability of converting them into
potential customers will be high.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Parithosh Kumar, senior executive of