Top 10 Search Engine Optimization Strategies For
Although the concept of search engine optimization
can be somewhat complex, there are a number of basic search engine
optimization techniques you can use to improve your organic search
results. Keep the following in mind when trying to achieve top rankings
for your website.
1. Meta Tags.
Meta tags are simple lines of code at the top of your web page
programming that tell search engines about your page. Include the title
tag, keyword stag, description tag, and robots tag on each page.
2. Create and update your sitemap.
Developing a site map is a simple way of giving search engines the
information they need to crawl your entire website. There are plenty of
free software packages on the web that can help you generate a sitemap.
Once you create a sitemap, submit it to Google and Yahoo.
3. Ensure that all navigation is in HTML.
All too often, navigational items are in the form of java script. Even
though navigation technically still works in this format, it's not
optimized. Create your navigation in HTML to enhance internal links
throughout your website.
4. Check that all images include ALT text.
Your image's alt text is spidered by search engines. If you're not
including your keywords in alt text, you are missing out on a huge
opportunity for improved search engine result placements. Label all of
your images properly.
5. Use Flash content sparingly.
Content generated through java script or flash is a big no-no. Some
webmasters like to use flash because of the presentation. If you must,
use it sparingly, but only after your site has been properly optimized
with basic search engine optimization in mind.
6. Make sure that your website code is clean.
Keep in mind when optimizing a web page crawlers are basically only
looking at your source code. When programming your web pages, having
W3C compliant code can make all the difference. Run your code through a
W3C validator before promoting.
7. Place keywords in your page content.
Search engines scan your website and web pages for keywords. Shoot for
a keyword density of between two and eight percent. Google likes your
page to be at the lower end of this scale and Yahoo at the upper end.
8. Submit your website to search engine directories.
It is always a good idea to let large search engine directories know
that you are out there. Submit your website URL to directories like
Google, Yahoo, and DMOZ.
9. Build links to your website.
Consider building a link exchange program or create one-way links to
your site using articles or forum posts. All major search engines value
the importance of your website based on how many others websites are
linking to it.
10. Stay the course. Good optimization takes time. People expect to see
results immediately. You may very well see improvements in a short
period, but reaching the number one position takes time. Be patient.
Learning to optimize your website for search engines takes time and
patience. Start by applying basic search engine optimization
principles. If you're new to website optimization, or even a well
seasoned veteran, begin by prioritizing which pages are most important
to you and go from there. Soon you will find yourself moving up the
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Michael Fleischner is a Marketing Expert
Engine Optimization Specialist with 13 years of professional
experience. He has appeared on major media including the TODAY Show,
Bloomberg Radio, and more. Visit the Marketing
Blog for helpful marketing information.