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SMO (Social Media Optimization) - The Latest Source of Marketing

Author: Jayesh Khandor

With half of the global eyeballs glued to the social media and networking sites one cannot risk not been advertised as a product or service. SMO (Social Media Optimization) is altogether a methodization of social activity with the intent of attracting unique visitor to website content.

The gaining popularity of online media with the age of digitization or new age media social life is clearly diverted to virtual social media. Viral marketing as one may call to Social Media Optimization technique is rapidly making its way as new way of advertising. Gone are the days where only traditional modes of advertising were used with its restricted and limited reach among the geographic and demographic aspect.

Social Media Optimization can be done through two methods namely,

(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos.

(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.

Social Media Optimization has its own unique advantage when collaborated with social media agency. Whether to market and promote your products or to draw attention towards your services Social media agency which specializes in it is the best alternative. More or less social media optimization is related to Search engine optimization but it clearly differs in many aspects.

Social Media Optimization involves customers directly through online discussion, conversation, polls, votes, blogs, communities, chats, etc. it is more or less an indirect method of advertising and creating brand awareness among various cross section of society. This new medium of transmitting messages is gaining world-wide acceptance and importance.

Social Media Optimization is another yet unique mode of communicating messages through word of mouth but in a different way and this time through social media like social networking sites, blogosphere, social book marking, photos and video sharing, etc.

Social media agency specializing in social media optimization, social media strategy or social media management can offer proper techniques and methodology about the process, working and acceptance of it.

Article Source: http://www.articlesbase.com/smo-articles/

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