Social Media Optimization- A Priority For Your
Social media optimization (SMO) is an important
ingredient within your SEO and SEM campaigns. In the past, social
networking sites were not much more than an oddity. Today, many have
received enormous ranking authority from top search engines. If you are
not leveraging these sites to increase your exposure and communicate
with your niche consumer, your search engine positions are vulnerable
to your competitors. In this article, we will describe the influence
that SMO currently has on search engine marketing. We will also give
you the rules of engagement for executing an effective social media
optimization campaign. We'll explain what SEO social media is, and the
advantages of hiring an experienced SEO consultant to spearhead your
social media optimization efforts.
The Influence Of Social Media Optimization On
Search marketing has always relied upon exposure
in the search engines to drive targeted traffic. For years, gaining
that exposure was based solely upon the development of your site and
generating links pointing to your site. Both are still important today.
However, social media optimization has shifted the landscape of search
Google once maintained several disparate search
platforms for blogs, videos, news, and similar types of "social"
content. Each functioned as a separate search engine with its own set
of organic listings. A few years ago, Google blended the listings from
each platform into a system called Universal Search. Yahoo and Bing
have since incorporated similar systems. Universal Search is now used
as the primary index. That means blogs, videos, and news have been
incorporated into the natural listings, pushing many sites off the
first page. This is one of the reasons social media optimization has
become a critical piece of search.
Another factor that has influenced search
marketing is the increased ranking authority given to Facebook,
Myspace, Twitter, and similar sites. These too, have quickly gained
control of a significant amount of search territory.
Social media optimization preserves your current
natural listings while helping you to gain even more search exposure.
By using blogs, videos, and social media sites such as Twitter and
Facebook, you can capture a greater number of organic positions.
Your Social Media Optimization Campaign: Rules of
There are several rules of engagement for
launching and executing a social media optimisation campaign. If you
ignore them, your SMO efforts will be far less effective than otherwise.
First, you should do everything possible to
encourage your audience to link to your site. Integrating a blog is
valuable because your content can continually be updated, attracting
loyal readers. Encourage readers to bookmark, tag and "Tweet" your blog
posts by installing a button plug-in.
Second, link liberally as a resource for your
visitors. Social media optimization is dependent on assisting others
achieve what they're trying to do. Once you engage your audience, help
them find the resources they need by linking to them. Eventually, your
site will become regarded as a resource hub, which will help you
attract inbound links. That's a vital component of SEO.
Third, you must be able to identify your market.
Social media optimization relies upon the connections you establish
with niche communities. You need to target them properly in order to
generate content and engage them. This is true whether you're engaging
them through YouTube, Twitter, LinkedIn, or your blog.
Fourth, integrate tracking tools to monitor and
measure the success of your social media optimization campaign. Track
mentions of your site and company. Watch your site's progress in the
natural listings for your main keywords. Generate linking reports
showing inbound links pointing to your domain and specific pages.
Tracking your metrics is crucial in order to determine whether your SMO
campaign is effective.
SEO Social Media Optimization Explained
Each of the elements of a social media
optimization campaign that we have described thus far dovetail
seamlessly with SEO. The ongoing content creation, tagging and
bookmarking, attracting inbound links by being a resource for your
audience - these are essential for pushing your website higher in the
search engines' listings. SEO social media optimization leverages a new
set of tools to accomplish the same goal as SEO: more exposure for your
site on Google, Yahoo, and Bing. The challenge is knowing how to use
these tools effectively.
The days of launching a basic SEO campaign within
a competitive space and watching your site rise in the search engines'
results are long gone. SEO has become far more complex than it was a
few short years ago. This is why many companies have made the decision
to hire an SEO consultant. Social media optimization has transformed
SEO from a relatively straightforward strategy into a complicated
science. Having an experienced hand at the wheel helps to navigate the
If you want to boost your exposure in the search
engines' listings, consider social media optimization a priority.
Article Source: http://www.articlesbase.com/internet-articles/
About the Author
With 20 years in marketing, advertising and 10
years in internet marketing, Rostin Reagor Smith
is on the cutting edge. Combining Social Media Optimization with more
traditional SEO and SEM methods, RRS is a consulting firm specializing
in enhancing clients' online presence and managing their public
relations online. SEO, SEM and ORM, Online Reputation Management, are
combined in this successful formula. http://www.RostinReagorSmith.com