Insights on how Social Media Optimization
Benefits Your Small business
Social media platforms such as Facebook and
Twitter have seized the imagination of marketers across the world. But
does it really help in marketing products and services and getting more
business. What are these media sites anyways? Let's take a look..
media marketing uses social networks, online communities,
blogs, wikis or any other online collaborative media for advertising,
sales, public relations and customer service. SMM general happens off
your website, and the best example of it is on Social News and Bookmark
Social media web sites acquire huge subscriptions as individuals across
the planet sign in to connect with each other to satisfy the basic
human urge for social company. It is on boards like these where people
are investing considerable amount of their overall surfing time on the
world wide web. There are numerous sorts of communities within social
media sites such as Health, Entertainment, Sports, Technology and many
more where people connect with likeminded people and share and discuss
their ideas. As such these sites have a great "stickiness" factor, a
very important aspect of online marketing.
By building the right online marketing architecture, companies can
optimise their social media strategies to their advantage. For example
a sports shoe manufacturer could make a social profile on a social
media online community which has a large number of members who
appreciate sports. As such, the shoe company can promote its products
on such forums and give the users updates about their latest products
and offers. Similarly, retail businesses can intelligently use social
media optimization to benefit their businesses.
So how can Social
Media Optimization reward your business..
· Brand Building: A productive Social Media Optimization campaign leads
to a lot more viral buzz about your brand online. When your marketing
message works with your users, they will spread your communication more
successfully than conventional techniques. Your business benefits from
brand building; which works best when users participate themselves as
your communication spreads virally.
· Fast turnaround: Climbing up to the top page of major social video,
news and bookmark sites will transmit your business significant amounts
visitors and that too almost instantly.
· Low price benefits: A wide-ranging SMO strategy does not cost much
and may provide a partial replacement to traditional advertising and
marketing at a fraction of the costs.
· Search engine rankings: Search Engines seem to be highly impressed
with Social Media sites; as such SMO campaigns bring you significant
amounts of backlinks that benefit your rating in search engines.
· Target Marketing: SMO has the ability to target your audience by:
o Locational targeting
o Gender specific targeting
o Targeting by age
o Targeting by marital status
o Targeting by interests
· Quality recommendations: A large portion of the online buying
community bases their buying decisions upon testimonials from fellow
community users. You can now reach these people with Social Media
Optimization and influence their opinion.
Since this form of advertising is a fresh concept and conventional
marketing companies are still evolving their online strategy, there are
many professional Internet Marketing companies which provide social
media optimization services to businesses. These Social Media
Optimization firms have SMO professionals who understand the internet
marketing requirements of businesses and device an optimal SMO service
plan custom made to the specific business requirement.
Article Source: http://www.articlesbase.com/smo-articles/
About the Author
RyzeUp Internet Marketing
(www.ryzeup.com) is a boutique Search Engine Marketing Outsourcing SEO India Company
that delivers high quality outsourced Search Engine Optimization, PPC,
SMO, Email Marketing and Affiliate Management services to Digital Media
and Internet Marketing firms worldwide.