Social Media Optimization For SEO
Even though more than a few people are learning to
use social media effectively, and social media consultants are popping
up like weeds; most are not incorporating Basic SEO 101 tactics and
thus leaving an enormous amount of money on the table... money that's
not going into the clients cash registers.
Local Google Advertising
If you, as a social media consultant, want to use
your social media skills to "get your small business client"
represented on social media, that's great. Every business would benefit
from having a web presence, having a web presence is much better than
not having one. If that local business is wanting to get more
customers, more inquiries, more leads, make the phone ring to put more
money in their cash registers: they need to use these two tools:
- social media
- web presence
But use them towards the aim of Local Google
By itself having a twitter account for your
company or your clients company (and NOT SEO optimizing it for local
Google search results) is NOT likely to put much money in the cash
register for your client.
Having a company Facebook page for your client and
not SEO optimizing it for local Google advertising is NOT going to have
that company Facebook page show up in local Google search results...
just being on Facebook isnt' gonna pull that off... Having a company
Facebook page CAN produce local Google advertising IF you use Basic SEO
Google Ranking How and Why
Everybody wants to be #1 in Google, that goes
without saying, attempting to be #1 nationwide for a broad search
phrase (aka keywords, search phrases are keywords) is going to take a
whole lot of work (@$100 per hour which is what our SEO/ Social Media
Optimization in Frederick Md team charges)
Some social media people think it's all about
creating a sense of participation within a social network community.
That is ONE good reason to participate in social media but to combine
social media with SEO is one killer marketing combination.
So how does one Optimize their
social media for SEO?
Treat each social profile you get a profile on as
if it were a page within your website's domain. The titles you use for
each blog post, for each graphic or photo you upload has to be the
keywords you want that company to show up in Google search results for.
The same thing you do to SEO a website can be done
to SEO a social networking profile!
You've got to choose which keywords you want to be
found under, and often what the business owners *thinks* he or she
wants to be found under and what their prospective clients are really
typing to to find what they want to purchase have little in common.
Here's a "for example"
A doctor or a lawyer or plumber or landscape
company would like very much to represent to their prospective
customers that they are the sole provider of said service in a
Customers are not stupid. No one searches for
lawyer, the search for lawyerS plural they
want to choose from a field of companies, they are NOT looking for just
You're much better off getting a SEO client to do
keyword research for you than a social networking consultant. We charge
$100 per hour of keyword strategizing and keyword research.
Google organic search results update roughly every
6 weeks, There is a finite quantity of Google Juice available to any
one site at any given time.
... therefore we advise you choose no more than 3
keyword phrases for a 6 week period
When you Google your company name you *should*
also see your company twitter and company Facebook and a few other
social media profiles right next to your Google listing for your
Increasingly, we're finding out, where a large
part of the ROI in social media is when the keyword phrases your
company needs to show up in Google for is filled not ONLY with your
company website but ALSO in the same Google search results page your
prospective clients see your company Facebook page and your company
twitter and so on and so on...
Effective Area Denial
There are only 10 open slots in any Google organic
search results page, if your company occupies 4 or 5 of the 10
available... that means your competition has to fight over the few you
Article Source: http://www.articlesbase.com/social-marketing-articles/
About the Author
David Bruce is Local Google
Advertising Consultant, Social Media
Optimization Expert and professional blogger with over 100
blogs. Can you find your company in a search on YouTube and/ or
Facebook using the social media's search box? Does your company
Facebook page rank in Google right next to your company website's
listing? If not...