8 Rules For Social Media Optimization
Social media has come to play an incredibly
important role in the marketing campaigns of a variety of different
businesses. Here are 8 rules of social media optimization that you must
follow to ensure that you maximize the results of your social media
1. Increase Your Website's Linkability
The problem with a lot of websites is that they are static. Their
content remains the same and nothing on the site is updated on a
regular basis. Increasing the linkability of your site is one of the
first and most important steps of social media optimization and SEO.
The easiest way to get started with this is by adding a blog to your
site and updating it regularly.
2. Develop a Clear Social Media Optimization Strategy
All marketing campaigns have a strategy behind them and SMO is no
different. Define your objectives and set goals that will help you
reach your desired outcome, whether that is credibility, a boost in
reputation, site traffic, or increased conversions. One of the biggest
mistakes that many companies make is not approaching SMO with clear
goals or a strategy.
3. Stay Fresh
Don't be afraid to be different in social media. The social media
landscape is constantly morphing and the companies that dare to be
unique are the ones that end up with the most successful SMO campaigns
and getting national PR. Keep up with all the new tools and products
that pop up to stay on top of your game.
4. Make It Easy for Readers to Tag and Bookmark
When you add features like the "add to del.icio.us" and the "Retweet"
buttons to your content, it serves as a direct reminder for people to
share your content. Many bloggers receive a 100% increase in retweets
when they add the button. When a lot of people tweet or Digg your
content, you get a lot of social proofing. Nonetheless, you don't
necessarily have to make it easier for people to tag and bookmark since
great content will be shared no matter what.
5. Help People for Nothing in Return (Yet)
To put it simply, in social media, you have to give value to get value.
You can pass along links that would help someone resolve an issue or
give them advice if they need it. Eventually, people will come to see
you as a source of information. This will lead them to link to your
site or tag it as being an authoritative site in your niche, gradually
boosting your reputation and improving your search engine ranking.
6. Participate Fully in the Community
Participation is the core of social media. Social media is a two-way
street. You must create awareness of your brand and spread your message
by participating in social media outlets on a regular basis. Your
reputation and message will spread faster and further if you actively
7. Know Your Target Audience
In order to make content and market ideas that are compelling to your
target audience, you have to know them well. You have to realize that
you can't appeal to everyone. That's why it's important to know who
your main audience is so you can tweak your messages to appeal to them.
In order to learn who your audience is, you have to become a member of
the community yourself.
8. Be authentic
Social media users are becoming more and more skilled at spotting
fakers so to avoid being shunned and prevent damage from being done to
your reputation, be authentic in your interactions.
Article Source: http://www.articlesbase.com/internet-articles/
About the Author
I'm the head copywriter for SEOsapien.com SEO Company. Our SEO Services,
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