Why Social Media Optimization?
SMO or Social Media Optimization is the latest
trend in the field of online marketing. From hindsight SMO seems like
an inevitable consequence of the rapid growth of social sites on the
net as well as the recent bursts in popularity of SEO (Search Engine
Optimization) and SMM (Social Media Marketing) but it differs from them
in many ways. SEO as the name suggests involves more publicity on the
organic searches of the various search engines but SMO involves more
publicity on all the other sources. The term Social Media Optimization
is attributed to a certain Mr. Rohit Bhargava.
Let us breakdown what SMO actually means. This
requires us to understand what social media is. Social media is
different from traditional media in the sense that it is much more
interactive basically involving open discussions and dialogues about
the relevant content which in turn can be anything and everything.
Social media includes all the various social networking sites, internet
forums, blogs as well as audio/video sharing. So now SMO can be taken
to be an optimizing technique involving such online communities.
Your main aim in SMO is to promote yourself on the
afore mentioned forums. But this does not mean blatant and mindless
plugging. This process must be done very intelligently but don’t get
scared off, anybody can do it.
If I put it in one line all then you have to
modify your content so as to make it more promotion friendly. You want
to be more visible on the internet as a whole excluding the search
engines but the two are not mutually exclusive because if you are more
visible throughout the web then your organic search ranks will
automatically go up. You can easily publicize your site by making
bookmarking and tagging easy. Just like anywhere else, a catchy title
goes a long way in SMO. Your content should be concise and focused. Try
to go for the top user status. The key here is to create link bait. It
is kind of a word of mouth thing for the digital age. You want your
link to be distributed as much as possible. For that you have to
participate very fervently and regularly, and keep in mind that this is
a two way process so be open and reply and comment on other peoples’
Because it is still in its nascent stage, everyday
new benefits and uses of SMO are being discovered. The single most
important benefit of SMO is the targeted nature of its approach. Your
links are promoted only and exactly where people might be interested or
would sooner or later require your services. This ensures quality
traffic i.e. traffic only from prospective clients. It can also
generate quantity. SMO has been known to attract large amounts of
traffic in a very short span of time but this does not mean that its
effects are only short term. It guarantees steady traffic for a long
time. Content sharing can be done in both audio and video formats,
which is always an added advantage.
Looking at so many advantages you might be tempted
in indulging in practices like spamming or distribution of biased
information or violation of community rules or even paying for votes.
But in accordance with online ethics such acts must be avoided at all
To know more about Social Media Optimization and
its benefits visit http://www.socialmedia-optimization.com
Article Source: http://www.articlesbase.com/internet-marketing-articles/
About the Author
Harsh Vardhan Dutta is a renowned name in the
field of Social Media Optimization. A number of his articles have been
published in many international media forums.