4 Characteristics of Social Media Optimization vs
There is a need in all humans to feel connected
with one another, to interact with others and to be able to relate to
another person. Social media optimization thrives on that need. Social
media is all about communication. Its about sharing perspectives,
insights, experiences and opinions with one another via blogs, wikis,
message boards, and videos.
While SEO is still an effective means to gain traffic, the web is no
longer two dimensional. It has evolved. Its become increasingly
interactive, taken on a three dimensional shape. One that caters to our
visual and audio senses, and allows web browsers to have more control
over what they see, hear, and, what is hot. Search engines alone no
longer determine what is popular. This is great for net marketers in a
number of ways.
Social media optimization, according to Wikipedia, is a way to optimize
web sites so they would be more easily connected or interlaced with
online communities and community websites, also called social media
sites. Methods of SMO include adding RSS feeds, adding a DiggThis
button, and incorporating third party community functionalities like
Flicker photo slides and galleries or YouTube videos. Social media
optimization is a form of search engine marketing.
The four characteristics of Social Media Optimization are:
Participation- Consumers are not afraid to participate in communities
by generating content and engaging in conversations about topics that
interest them. Web masters who know this are constantly encouraging
user participation on their own sites and blogs.
Conversation- Consumers today do not want to be marketed to. Blatant
advertisements are not as effective as they used to be. Instead,
consumers wish to be communicated with through conversation that is
being stirred up on blogs, wikis and forums. Consumers now have methods
to express their thoughts, recommendations and complaints and they are
doing so. Webmasters can now communicate with their target audience in
real time, and can take these concerns, recommendations to better serve
Openess- To build trust with their target audience in order facilitate
conversation, webmasters must first be open with them. They need to let
them know who they are right off the bat. Pretending to be someone your
not is the surest way to lose trust. And because any good business is
first built on trust its crucial to be open and honest with your
Community- Social media conversation is not pulled out of thin air.
Every form of social media is based on the fact that we all want to
belong to something; they all have a community component to them.
Social media sites are micro-communities that allow people with similar
interest to share insight, advice, and recommendations about products
and services. Before a webmaster can begin to monetize they must first
become an accepted member of the community. This is why the first two
characteristics are so important.
SMO can be a websites savior. Many web sites are static meaning they
are rarely updated and are used as a storefront. Setting up a blog or
adding unique, provoking pieces to sites like Digg is a great way to
increase linkage to your website. Encourage user participation by
facilitating the conversation that is happening virtually everywhere.
By not joining in you are silencing yourself. Get heard yourself heard.
Consumers are already talking about products and services; help them to
get their attention on hours.
Article Source: http://www.articlesbase.com/sem-articles/
About the Author
Jeff Casmer is an internet marketing consultant
and work at home business owner. For more information on search engines
optimization please visit his "Top Ranked" Get Higher
Search Engine Rankings Directory gives you all the
information you need to Earn
Money Online in the 21st century.