Smo – Social Media Optimization
SMO basically stands for social media
optimization. You may have known about SEO but SMO is a new word in the
online dictionary. To start with, it's important to understand what are
these social media platforms? Sites that are not strictly trade
oriented but their actual focus is on social interactivity are said to
be social media sites.
Social Media Optimization (SMO) can be regarded as an advanced version
of Search engine optimization or SEO. In simpler terms, SMO is the next
advanced level of Internet Marketing which if combined with traditional
SEO will surely reap a great success in your online business.
SMO is related to Search Engine Marketing (SEM), but differs in several
ways, primarily because the focus is on creating website visitor
traffic from sources other than search engines. Improved Search Engine
Results Page (SERP) rankings and higher Google Page Rank could also be
benefits of a successful SMO strategy.
For advertisers, effective SMO is not about trying to infiltrate forums
and blogs to promote your brand. What we want to do is create
interesting content with a strong 'hook' and bait other people to
comment on it - to build our brand into communications by providing
information that is remarkable, high value and relevant to specific
groups of people.
Providing RSS Feeds for your services, products, blogs, etc allows
users to know instantly what has changed on your website through the
use of a Feed Reader. RSS Feeds help to get your content distributed
across the web and is a simple way to tap into the Web 2.0 technology.
Social Bookmarking is the other important aspect of SMO. This includes
adding social bookmarking tools as well as specific bookmarking
services like bookmarking and tag optimization for del.icio.us, reddit,
digg, frank, Netvouz, furl, blinklist, technorati and other social
Digg: Members of this site can vote, bury and even comment on stories
that are submitted by others. A position in the front page often
generates huge traffic to your site and the effects are long lasting.
Create unique titles for your stories and implant the 'Digg This'
button so that users can easily submit their content.
The marketing strategy will include increasing link, making tags, easy
bookmark, reward inbound links, create user friendly content and give
helpful links wherever required. They also try to incorporate links and
add more useful information. Adding more user resource might not help
much but still the customers feel that they have come to a genuine
Social media optimization is all about floating your content so it
could easily be found, circulated, and shared by the community. This
may be done by inserting a "Digg This" button on your site blog or it
may mean spending hours to create a piece of convincing content
(linkbait) that generates thousands of visitors to your site.
SMO has tremendously made the dealings and communication among common
people quite simpler and comfortable. However, with proper planning and
strategy, the ranking of your web site can drastically touch the sky by
the help of SMO social media optimization.
Article Source: http://www.articlesbase.com/smo-articles/
About the Author
Read about social bookmarking,
also read about social
bookmark and manual