Social Media Optimization
When we talk about Web 2.0, we talk about
establishing and maintaining relationships. As a web professional your
job is not only to attract visitors but to encourage them to become
frequent ones. With the importance of social media on the web, Mr.
Rohit Bhargava came up with the term Social Media Optimization (SMO).
While Search Engine Optimization is about making your site visible to
search engines, SMO's concept is to optimize your site in order to make
it visible on social media searches, easy to be linked to, visible on
internet search engine for blogs like Technorati and get included on
various blogs, vlogs and podcasts. SMO method includes adding RSS
feeds, bookmarking and sharing buttons and blogging. You can enhance
your website with third party community functionalities like Flickr
photos and galleries or YouTube videos.
5 rules of SMO:-
- Increase your linkability: Search
engine optimization talks about getting relevant backlinks. Social
media optimization however emphasizes on the need of making your
website linkable. In most cases websites are hardly updated and display
limited content. To enhance the linkable feature on such websites,
adding blog could be a better idea.
- Make tagging and bookmarking
easy: As I mentioned earlier, you need to add quick
buttons to make bookmarking and tagging easier. You can include list of
relevant tags and suggested notes for a link. You need to tag your
pages on popular social bookmarking sites as well.
- Reward inbound links: The
importance of inbound links could not be denied. A better way of
increasing links is by encouraging the sites that link to you. You can
do this by listing recent linking blogs on your site who link to you.
You'll be rewarding them and encourage others to do the same.
- Help your content travel: When
you have portable content like video files, audio files, PDFs, you need
to let them travel. You can do this by submitting them to relevant
sites. YouTube is one of the best ways to promote your videos online.
When you submit your content on other sites you'll be promoting your
site and get links back to your site.
- Encourage the mashup: In
the process of establishing and maintaining relationships on web, you
need to be more open and let others use your content. RSS feed is the
best example for this, by syndicating your content others will be able
to create mashups and promote your content.
Along with these 5 rules it is important to keep
few more things in mind:
- Original Content: Coming
up with new ideas and content that are interesting works well on social
media. People are not interested in things they have already read
somewhere. So come up with innovative stuff and entertain the group you
are targeting to.
- Engage: You need
to make your site interesting to engage the users and encourage them to
explore your site. For this your site needs to have attractive and well
planned outlook, useful information that are up-to-date and easy to
comprehend and avoid engagement barriers like boring flash intros and
- Participation: Social
media is about two way communication. You need to participate in
various conversations to let the buzz out. You need to listen to other
people, drop your opinion and let them give their opinion as well.
Participation helps you get your message spread faster.
Social media optimization is all about building
relationships. You need to build trust, make the readers feel at ease
and provide interesting content to make them return over and over
again. You need to be creative and enjoy you social life on the World
Article Source: http://www.articlesbase.com/internet-marketing-articles/
About the Author
Technologies as the name suggests is an Indian web designing
& development company located in Hyderabad that
provides professional services in web design, website development, web
hosting, website maintenance, website redesigning, web promotion,
search engine optimization, multimedia presentations, e-catalogs,
e-commerce web development, intranet application development, software
development, extranet applications, portals and vortals development
from Hyderabad, India.