Social Media Optimization - SMO
Social media optimization (SMO) is an online
technique for getting yourself and your online business a high profile
and lots of traffic by maximizing your use of social networking online.
Social media optimization includes using social bookmarking websites
for your articles and content, using RSS feeds, blogging, and sharing
"tagged" photographs on Flickr or videos on places such as Video Jug or
Social media optimization is an offshoot of SEO marketing techniques,
except this is more about placement than content (though you still need
to start with content) and generating website traffic straight from
sources other than search engine results pages. Social media
optimization is also a form of viral marketing; that is, a marketing
technique where just one marketing piece gets shared and re-sent (and
thus viewed and/or heard) in an ever-increasing, parabolic way
throughout the Internet at very little cost to you.
This is also a 21st century online version of what successful
businessmen and marketers have always done: networking in social
settings to build trust and a reputation for being someone who can be
related to. Networking is the most efficient means of target marketing,
and the reach and speed of the Internet just amplifies or magnifies its
(SMO) was coined by Rohit Bhargava, who publishes the Influential
Marketing Blog and is very influential indeed. He says that SMO is to
be used to: increase your linkability; make tagging and bookmarking
easy; reward inbound links; help your content travel; encourage the
"mashup" (Mixture of content or elements. For instance, an application
that was built from routines from multiple sources or a Web site that
combines content and/or scripts from multiple sources is said to be a
mashup.~ Computer Desktop Encyclopedia); and get communities connected.
Linkability is the key to all Internet success. It's simply the quality
of being a desirable place for other people to link to from their
websites or to tell other people about online (such as at the social
bookmarking websites like Digg, Yahoo My Web, Propeller, etc.).
Tagging and bookmarking are made easier by SMO because you can tag a
ton of your content the same and similar ways to maximize the targeting
of a given audience.
Inbound links are rewarded by being seen as "strong" by the
webcrawlers. This rewards your site and sites that choose to link to
your site by increasing your profiles on search engines.
Needless to say, helping your content travel and the "mashup" have been
discussed above in so many words. In essence, with SMO you're weaving
your tangled Internet web and creating something like a neural network
over which are transmitted ever stronger and faster signals, all giving
you increased traffic and increased business.
Social media optimization should be used by anyone who is serious about
Internet marketing success.
Article Source: http://www.articlesbase.com/sem-articles/
About the Author
Randy Zlobec, Search Engine Marketing Expert who
also offers Social
Media Optimization & Search Engine Marketing