Survey Reveals That Social Media Optimization Is
A Popular Marketing Tool
Social media optimization (SMO) is a modern
technique of increasing the online presence of a company. This
technology has gained importance very recently as people have developed
the habit of social networking through web. Companies are now
participating in these websites to bring more traffic. Usually, news
and other information are provided by the companies through SMO. But it
is necessary to have high communication skills to become successful in
It is being anticipated, that in 2010 SMO is going to be more popular
than search engine optimization (SEO). According to a top SEO
specialist in New York, companies are making more business by employing
SMO strategy over SEO technique. With the advent of the new year, the
online business will no more depend on the number of hits on a website.
It will be based on the network of friends and connections that a
business organization has in sites like LinkedIn, Facebook, and Twitter.
There are various methods of social media optimization applied by
1.The target audience must be identified first. This is a preliminary
step in this issue. The marketing content should be created on the
basis of this audience. It should be researched thoroughly what will be
appealing for this audience.
2.When some content is being placed in social networking sites, links
leading to the company's official website should be posted. Creating a
company blog makes this easier.
3.In case a visitor finds a company site interesting then he/she might
feel like returning to the site or recommending it to friends. This is
the idea behind book-marking. It is always recommended to have this
option in a website. Special attention must be paid so that the process
of book-marking and tagging is not complicated for the visitors.
4.Discussions on any specific issue are always interesting. People have
the tendency to take part in discussions very much. This is the reason
why companies should participate in discussion boards and forums.
5.A company must be very subtle in advertising themselves in discussion
boards and forums. All such forums forbid direct marketing. It is
always better to communicate interestingly so that people have the
tendency to read the post and comment on it. Gradually these
discussions can lead a lot of traffic to the company website.
6.There are many experts who provide social media optimization service
online. These experts use their unique strategies. Hiring a
professional is always a good idea as they possess necessary skill set
required for social media optimization.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Ebrandz.com has the expertise required for
media optimization. It also offers SEO services and other
internet marketing services. Visit the official website www.ebrandz.com
to know more.