How Social Media Optimization Benefits Your
Social media optimization (SMO) is a subset of
search engine optimization (SEO). SMO optimizes your business site by
advertising through social medial sites, blog sites, online
communities, podcasts, and message boards.
SMO is accomplished through really simple
syndication (RSS) feeds, video and photo sharing, social bookmarking,
blogging, and social news buttons. The concept is to drive traffic
without spending money on search engine advertising. SMO creates links
to a site by creating more visibility through Facebook, Twitter,
MySpace, Squidoo, Blogger, Hubpages, Digg, or Delicious, etc.
There are two categories of SMO methods:
(1) Social media features added to the content
itself, including: RSS feeds, social news and sharing buttons, and
incorporating third-party community functionalities, such as images and
(2) Promotional activities in social media, aside
from the content being promoted, including: blogging, commenting on
other blogs, participating in discussion groups, and posting status
updates on social networking profiles.
SMO is related to search engine marketing.
However, it differs in several ways. Primarily, the focus on driving
traffic from sources other than search engines, although it improves
search ranking, is also a benefit of successful SMO.
As a technique, SMO is connected to viral
marketing. In other words, word-of-mouth is created not through friends
or family but through the use of networking in social bookmarking,
video, and photo sharing websites. Similarly, the use of blogs achieves
the same result by sharing content through the use of RSS feeds in the
blogosphere and special blog search engines.
There are several ways in which to achieve SMO.
Getting links to your website
The popularity of your website is determined by
the amounts of links that are pulled through. An analogy to this would
be the number of votes that a political candidate receives from the
public, which would demonstrate the popularity of the candidate.
Creating inbound links
When it comes to search engine ranking, inbound
links are essential to the popularity of the site and its content. You
should create links to sites and blogs that contain links that lead
back to your site and thus, increase your online presence.
Bookmarking and tagging
Bookmarking and tagging can be accomplished more
easily by employing content features, such as buttons like “add to
Facebook” and other bookmarking sites. Also, you can include
appropriate tags to your pages in addition to your home page for
popular bookmarking sites.
Allowing others to make use of your
YouTube is a perfect example of this. YouTube
allows you to download videos to your site(s) in order to jazz up your
content. Another way is by syndicating your content through RSS feeds
so that other people can use it to their own advantage. The positive
result of this for you is that it will drive increased traffic to your
Making your content travel
Within your niche area, you can make changes to
your site that will allow it to drive your content all over the place.
You can accomplish this by including PDFs and audio and video files so
that you can submit them to your list of members and also to sites that
are related to your niche market. This will help you to create back
links to your site so that your website traffic is increased.
The good and bad of SMO
Just as with other ways of driving traffic, SMO is
the victim of spamming and link farming. Although the pure concept
behind social bookmarking is to provide links that are useful,
informative, and interesting, there are many cases of people using
their own sites without paying any mind to the content quality, which
may be cheap, duplicated, and pirated. It takes away from the web space
of the bookmarking site and creates inferior content.
Article Source: http://www.articlesbase.com/smo-articles/
About the Author
Michael Cohn is the founder and Chief Technology
Officer (CTO) of CompuKol
Communications, a consulting company specializing in
developing communication strategies for small businesses that require
expertise in promoting a unique business voice and vision on the