Everything Your Need to Know About Test Marketing
and Social Media Optimization
What on earth is test marketing and social media
Social media or social media optimization is the utilization of the
information which is gathered from social communities for marketing
Social media optimization uses different tools which include RSS
feeds/blogging, blogs, twitter, Facebook, Flickr, YouTube, MySpace etc.
the idea is the incorporation of a third-party application to such
social media websites. You must have heard of search engine
optimization when people go in for keyword searches for particular
keywords. In the same way, expert social media optimization is going to
drive traffic present on social bookmarking communities and sites to
your particular website, instead of having them come to your website
through a search engine search.
Websites pertaining to the social media have expanded exponentially
during the past couple of years. Every single website is using
different methods of networking, and each website has different traffic
audiences visiting them. They might have diverse interests or similar
interests. That is the reason why many business groups are looking at
this new idea of using social media optimization, to get positive and
profitable results. This can be seen in the case of Twitter.
Twitter has begun to grow more popular, because it uses a new and
innovative way of blogging called micro-blogging. The idea is to expand
this form of social networking through this interesting social media
form. You are going to micro-blog through twitters, post links,
pictures, and other information upon your blog. You are going to invite
other people to comment upon your services and products. This immediate
response can be a good way to get up-to-date information really quickly.
And just why is this so important, you might ask.
An immediate product feedback is going to be very important, especially
when you are branding a new company. This is going to be the basis of
your future business reputation and marketing strategies. Up-to-date
feedback can be considered to be an important an integral part of
creating a reputation online. That is the reason why, using social
media optimization and social book marketing is considered to be one of
the most important strategies in the testing of a business reputation.
This is naturally very important for individuals or business who want
to create a presence online, yet cannot pay for focus groups and market
Taking the use of a social community to get immediate feedback, tips
and more links is one of the ways to make your product more acceptable
to the public. This naturally means increased profits in the future.
An individual or a company can use different Twitter services like
Tweepbeep and even Tweetscan, where they can find out how many times
their product has been mentioned in Tweets. This can give them an
approximate estimate on how to go about their marketing strategy, as
well as give them proper feedback, to which they can respond
appropriately on Twitter.
This is also good opportunity for the CEO of a company to get in touch
with his clients, so that he knows exactly what they feel about his
services and products.
This example can be seen very clearly in the case of Kmart. If Kmart
had gone on to such social media websites, they would not have been the
joke they are today, with their market standing not very creditable.
That is the reason why, a number of farseeing companies are keeping a
careful E upon the needs and wants of the consumer. You would want to
do the same if you want to be really successful.
Article Source: http://www.articlesbase.com/marketing-articles/
About the Author
Cliff Teo, an experienced internet marketer for years. He owns
Fireball Planet Singapore. To accelerate your online
marketing effort using Twitter, he recommends: