5 Step Marketing Strategy for Social Media
Marketing strategy for Social Media
In the recent past Search Engine Optimization
involved SEO 1.0 and link building- which spawned an industry of its
own as people offered to get you links to your web site for a fee and
so hopefully your site would be top of the page in Google for certain
What they failed to mention is they were unable to
control Google! So there were no Guarantees and the web sites position
could be lost to your competition 10 minutes later!
Google is now recognising public preferences for
sites others have found interesting and informative!so the era of
Social Media Optimization (SMO) is born and with it SEO 2.0.
SEO 1.0 Linking was important.
SEO 2.0 Others are connecting with you – your community and audience
which google now looks at as important and ranks your site accordingly.
(Put simply are others sharing the content, voting for the site or
linking to the content/post.)
So here they are again your 5 Step Marketing
Strategy for Social Media Optimization (SMO) you may have heard it all
before in YourNetBiz training with LetITPay Team training.
1. Build your central hub – Your Blog or
website.-It needs to be active and not a static site preferably.
2. Discover potential Communities and Networks or
Forums – This is often referred to as Social Media planned involvement
also known as blueprinting (In the past your PR strategy).
3. Study these communities – Learn all about what
makes it Tick – As yourself the Question can you offer them solutions
or content that will be seen as interesting?
4. Strategies how you will deliver you unique
content or solution to the community This is very important step in the
5. The audience will be engaged by you if you have
followed each step effectively and the result will be your fan club.
Like all buildings if constructed on a solid foundation you will have
the option of building a skyscraper or Mansion that will last for
years.(Mashable.com – Social Media expert is a good example with his
fan club and followers).
This will not happen over night so maybe decide if
you want to go down this route first before starting. Congratulations
if you do decide to take this option and recommend you put it into your
daily schedule to prepare the content (note prepare not post). SMO -
Social Media Optimisation is key to your success!
Lastly be sure your home page provides a reason
for them to do business with you that after all is the reason for
getting involved with Social Media it is to Market your products.
To Your success with SMO.
If you would like to know more about the LetITPay
Training click here
Article Source: http://www.articlesbase.com/smo-articles/
About the Author
Vanda-Lynn Hughes is a full time Internet Business
Coach Copywriter Marketer and Article Publisher.
Vanda-Lynn is the Owner of LetITPay.
"Helping Individuals Achieve Their Financial Dreams"