Social Media Optimization and Email Marketing
If you are a savvy online email marketer, you need
to include Social Medial Optimization (SMO) as a key ingredient of your
email marketing plans. Websites that now have a larger integration with
social media are gaining huge popularity as their rankings grow higher
in the search engines. SMO is a unique marketing tool, offering you
live, interactive methods to engage your audience daily.
Social Media Optimization (SMO) produces a great deal of popularity for
any website. Using online communities create an endless flow of digital
chatter called viral marketing. Viral marketing is where a website
becomes popular through the buzz created by using blogs, emails, social
bookmarking, videos, and photo sharing. SMO is a powerful free tool
when considering all the strategies you might invest in when building
and boosting your own website traffic.
While preserving your current listings, SMO helps you gain more search
engine exposure. By using videos, forums, blogs, Twitter, Facebook, and
LinkedIn, you can capture a larger number of organic SERP positions.
Every marketer's goal is simple; increasing website traffic – by
pointing them to a customized and predetermined landing page. Using SEO
marketing will help you reach that goal effectively. It is imperative
to understand what strategies will work for you. Here are some basic
tactics to get you started:
Link Building with:
1. Article Directories. Submitting articles to article directories is a
great source when creating valuable backlinks. There are several
article directories that are frequented by thousands of Internet
surfers. Many surfers will click on your email or website signature
when your article is read.
2. Forums. Adding your backlinks to a forum signature when posting your
responses is another way of getting your company noticed. Do not market
yourself on the forum. It is tempting, but forum moderators constantly
scan the communications for spammers, and will quickly blacklist you if
they believe you are only joining for marketing purposes.
3. Blogs. Blogs are one of the most popular tools, when integrating
social media into your marketing strategies. Blogs open interactive
dialogues with your clients and prospects, enabling an honest exchange
of ideas and thoughts. Viral discussions are not only good for your
company, but are picked up by the search engines creating backlinks
back to your blog.
4. YouTube. Sign up with YouTube for your free account today. Make a
YouTube video of either your products or services. Advertise the URL on
your newsletters, blogs, Facebook and Twitter account. You can leave
your website and email as your video signature.
5. Business Directories. Add your business listing to the Local
Business section on Google, Bing, and Yahoo. It's free and the local
business results appear first on the search results.
6. Pay Per Click (PPC) PPC is when you create advertisements on search
engines such as Google, Yahoo, MSN, and Bing. The advertisements will
appear under the sponsored results each time a user types in a key word
that relates to the subject of the ad. Advertisers only have to pay for
users that click on their websites, explaining the name "pay per
A Few More Simple Strategies to Add
Listen to what your customers and prospects are saying: Communication
is a vital key towards gaining business success. Honest and useful
communication helps establish, and grow your customer base. Be an
active listener. When you are an active listener, you'll know the best
method and way to communicate to each individual prospect or client.
Good listening skills foster good customer relationships.
Keep up with the latest Internet digital chatter. Do some keyword
searches for your product or service. Read the blogs, articles, and
Facebook comments. See what people are saying. What makes them happy?
What are their grievances? Always have the attitude to grow and adapt
along the way.
Track your marketing campaigns. Integrate tracking tools to monitor and
measure the success of your social media optimization campaigns. Create
linking reports showing inbound links pointing to your domain and
specified landing pages. Tracking your metrics is important when
determining whether your SMO campaigns are effective.
Article Source: http://www.articlesbase.com/email-articles/
About the Author
E-Mail Marketing Writer