Social Media Marketing Tips
How can you accomplish your online
branding goals as efficiently as possible?
Social Media Marketing (SMM) has become a popular alternative for
online business branding. Companies don't think of social sites (i.e.
Myspace, Linkedin) as "websites for kids". They are valuable Internet
marketing and networking resources for business. On the other hand,
there are 4 major issues involved with diving into SMM without the
proper knowledge and strategies. These can "make" or "break" your
success in social media marketing:
GETTING STARTED IN SOCIAL MEDIA MARKETING
Make wise choices from the beginning and move
forward with a "plan of action"!
Prior to getting started in social media marketing, you need to nip the
urge to join every single social site on Google. It does not hurt to
have a presence everywhere on the Internet, though there is no
advantage in wasting time setting up a social account that is not used.
The site owner may delete it - OR - it will get outdated and look
unprofessional. Plus, there is no way that you can "work" them all
unless you have a team to help you. You will still want to be
discerning and make a "plan of action". You need this to properly brand
your business through social media marketing. You also need this "plan
of action" in order to "position" your company correctly from the
beginning. This concept holds true in Internet marketing in general.
PROPER SET UP
Meet your social market where they work and play
on the Internet!
You need to learn how to "set up" and "position" your company with the
"best" social networks and websites. Some initial positioning details
to consider: (a) determining which are the "best social sites" for your
niche and interests, (d) choosing the right user name for your
individual profile links, (c) choosing the most attractive profile
information and media to share, (d) developing a knack for filtering
activity according to what is appropriate at a particular social site,
(e) establishing a time schedule that permits working as many networks
as possible, (f) choosing the best initial connections ... and so on.
Keep in mind that "Account Settings", network protocol, niche and viral
marketing all go hand in hand throughout time.
Additionally, some social sites have a more playful environment than
others; even those with a professional focus. You need to select
websites that not only fit your company's focus, but also the personal
interests of the individual(s) that will "work" the social media
marketing process for you. Note: Don't let the "playful" networks defer
you. One of the goals of social media marketing is to reach your target
markets where they work and "play" on the Internet.
IMPLEMENTATION: WHAT TO DO & WHAT NOT
Don't just "wing it"; move prepared to market
effectively for your business.
Your activity should include a predefined social media optimization
(SMO) strategy. This SMO is a combination of search engine optimization
(SEO) and social media marketing (SMM). It expedites the professional
results that you require for your business. It is easy to assume that
SMM is simply setting up social networks and marketing. Although this
is part of the process, social networking is not all that is involved
in social media marketing. It is suggested that you have a website and
a blog. You need to search engine optimize any personal resources prior
to SMM. You need a second set of keywords that do not conflict with
your personal virtual properties, though compliment your efforts.
Content is key to this offsite marketing process, therefore blogs,
articles, comments, discussions, images, videos, link ... everything
SMM needs to correspond with the SEO.
There is a fine line to what is considered advertising and marketing;
spam or valid content. Some social sites are flexible and others are
not. You need to move into a virtual realm with a professional plan of
action and work the network according to the infrastructure provided,
though with intent to produce rapid conversions.
TESTING, TRACKING & REFINING
You will need to test, tread, track and refine
before you can run with a strategy.
As with an offline business plan, your online branding strategy will
need "tweaked" and updated for the following reasons:
(a) The Internet is constantly changing, you will need to update
(b) Search engine rankings, blog / website traffic and subscribers mean
absolutely nothing if you are not able to convert this activity into
You cannot move forward if your plan of action is not working for you.
PRIORITIZING TASKS: MONEY & TIME
As the old saying goes, "time is money" ...
If you get one major point from this article, prioritizing "time" and
"money" is what you should remember. Internet marketing is not easy for
most; especially when you are merging into unfamiliar arenas. Time and
money are the "double edge sword". Handling your own online branding is
only time and cost effective if it is making you money. The reality is
that you will not drive conversions nor make money at first because it
takes time to learn Internet Marketing. This is time that busy
professionals do not have, therefore you either have to put in the
extra hours or hire an expert to do the work for you. If you choose to
do your own search engine optimization and social media marketing, then
you need to prioritize whether the bulk of your activity is on the
Learning, Researching or the Implementation (Content, SEO, SMM) at any
given time. The advantage is that you can adjust this as needed.
Regardless, a proper online branding strategy
will include both the technical and social, therefore they are all one
in the same, time consuming, process.
Online business branding and social networking appear to be easy, on
the surface, though not a simple process. There are defined strategies
that should include both search engine optimization (SEO) and social
media marketing (SMM) in order to create a process called social media
optimization (SMO). This SMO is actually the online marketing that you
want to do for your business. When done correctly, the SMO will produce
immediate responses that are easy to track, increase sales and creates
a popularity that contributes to fast branding success. You can change
the sales / marketing conversions for your business within a few days
or gradually "divide and conquer" your competitive online business
arena. In other words, your business can market as aggressively or
conservatively as needed. This is based on how your company is equipped
to handle growth.
In this generation of Social Media Marketing and Search Engine
Optimization, it is to your benefit to learn how to properly brand your
business online or find someone that knows how to do this for you.
Article Source: http://www.articlesbase.com/social-marketing-articles/
About the Author
About the Author:
Lea Charlton has been a leader in the Organic SEO
arena since 2004. She specializes in Social SEO Marketing and
Consultative Training Services for busy professionals needing fast
branding success and social strategy solutions.