How to Use Social Media Tools to Achieve Web 2.0
The Internet is changing and the changes are
happening quickly. Luckily, the changes are in the favor of
entrepreneurs, small businesses, authors, and small presses. Welcome to
Web 2.0 and social media.
Learning about and utilizing these new tools and technologies is
essential to establish a dynamic and truly connected Web presence. The
beauty of Web 2.0 is that it is driven by the people who use it. Unlike
today's Internet, Web 2.0 relies more on a site's popularity among the
masses. Incorporating social media optimization alongside search engine
optimization enables anyone to establish a truly optimized Web
presenceespecially if paired with a meaningful message.
The tools available to achieve this optimization are numerous but can
seem overwhelming. However, once armed with a general knowledge, it is
easy to select the tools and technologies to catalyze the greatest
amount of Web traffic.
According to Wikipedia, Web 2.0 "refers to a perceived
second-generation of web-based communities and hosted servicessuch as
social-networking sites, wikis and folksonomieswhich aim to facilitate
collaboration and sharing between users." Additionally, Wikipedia
defines social media as "the online technologies and practices that
people use to share opinions, insights, experiences, and perspectives.
Social media sites typically use technologies such as blogs, message
boards, podcasts, wikis, and vlogs to allow users to interact." Thus,
Web 2.0 and social media optimization means optimizing one's Web
presence in three general ways: Interactivity, Sharing, and
The essential premise of social media is that information (media)
offered to users will be interactive. Social, in a word, means
interactive and interactivity can be accomplished in many ways, whether
it is allowing readers to comment on or share content, subscribe to it
so they can have it on hand, or display the content on their own site.
To make online content more interactive, Web 2.0 and social media users
can implement these tools and technologies:
* Blogging, using WordPress or Typepad
* RSS Feeds (see Feedburner for more information on RSS feeds)
* Podcasting and Vidcasting
* Social Media News (Press) Releases
* Social Media Newsrooms
* Image tools such as Snapshots
Sharing in the "live" Web means that content is offered to others
through blogging indexes and media communities; by tagging interesting
sites on social bookmarking sites; or by developing mini applications
like widgets or mash-ups.
Remember: Anything that can be posted to a Web site will have some type
of "media community" in which to share it.
To begin "sharing" content in the live Web, Internet users can:
* Include their Blog, Podcast, or Vidcast in directories like
Technorati, Google Blog Search, Podcast.com, or BlogPulse
* Tag their favorite blogs and Web sites on social bookmarking sites
like Technorati and del.icio.us
* Share and tag multimedia in Media Communities like Flickr and YouTube
* Use Collage tools or Webcasting like SplashCast Media or blogTV
* Create and distribute Widgets or Mash-ups using services like
widgetbox, Open Social, or Yahoo Pipes.
Web 2.0 and social media users need to be willing to give back. This
could mean commenting regularly on others' content, joining and
contributing to a social networking site, contributing to crowd-sourced
news sites, or becoming an avatar in a virtual reality.
Specifically, some of these efforts may include:
* Commenting on others' blogs (using co.mments is a good way to track
* Contributing to crowd-sourced news aggregators like reddit, Digg, or
* Creating profiles on social or professional networking sites like
LinkedIn, MySpace, or Facebook
* Participating in microblogs like Twitter or Jaiku
* Posting events in social calendars such as eventful.com, or
* Becoming an avatar in a virtual world like Second Life or There
* Participating in communities or forums like a Yahoo group, a Google
group, or starting your own using services like Ning.
Participating in the new, live Web is ultimately about connecting with
people. A common mistake businesses make is to apply old methods to
these new tools. It has been disastrous for many of them. With a real
and conversational message and general understanding of the new social
media tools and technologies, anyone can participate in the new
Internet and find tremendous benefit from their efforts!
Article Source: http://www.articlesbase.com/computers-articles/
About the Author
Deltina Hay is the principle of the companies DaltonPublishing.com
She has worked in programming and Web development for 25 years. Ms.
Hay's graduate education includes computer science, applied
mathematics, and psychology.