What Social Media Marketing Can Do for Your
Social Media Marketing, which is also known as
Social Influence Marketing, is the method of using social influencers,
social media platforms, and online communities for marketing, public
relations, and customer service. Some of the more common social media
marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr, and
YouTube. One of the major benefits of advertising on a social
networking site is that advertisers can leverage the users’
demographics and target their ads appropriately.
In terms of Internet marketing, Social Media
refers to a collective group of web properties whose content is mostly
published by Internet users, not direct employees of the property (ie,
the vast majority of videos on YouTube are published by non-YouTube
Social Media Optimization (SMO) is a series of
methods that generate publicity through social media, online
communities, and community websites. Social media marketing has two
(1) Adding links to services so that their pages
can be easily saved and submitted to and for those services.
(2) Building brand or company methods that
visitors can promote themselves in multiple online social media venues.
The guidelines of Social Media Marketing are not
easy to define. Because the concept is still so new, many bloggers, as
well as public relations experts, marketers, and social media experts,
don’t always agree on their definition of what Social Media Marketing
involves. Quantitative results from social media remain hard to measure.
Companies can count page views and compare the
number of positive vs negative comments. Sometimes, consumer feedback
can influence an important decision. Online social networks started as
digital gathering places where people could communicate with each
other. Currently, companies are using social media more and more,
hoping to sell their products and services or get their message out
where consumers are constant visitors.
Blogs and social networks comprise an emerging
social web. The social web includes social media sites and it is a
place where social media marketing can occur. It’s not just the
technologically savvy brands that have pages on Facebook, post videos
on YouTube, and exchange short messages with consumers on Twitter.
Long-established companies that are used to traditional forms of
marketing and advertising are also experimenting. Companies that now
embrace the idea of communicating directly with the consumer find that
consumers respond positively to that kind of personal contact. The
potential for your business to grow exponentially is very real.
As Internet usage continues to grow in other parts
of the world and social networks continue to proliferate, advertising
dollars on social networking sites outside of the US will begin to play
a major role as well.
Social Media Marketing as a Selling
What is one of the most valuable and credible
selling tools that you can use? The most credible tool that you can use
when considering whether to buy a product or service is word of mouth.
Other people who have had personal experience with those products
and/or services will be your most reliable and credible source for
advice. This applies to both online and offline buying; those who use
online social networks are three times more likely to trust the opinion
of others in their network than traditional advertising when it comes
down to making a decision about a purchase.
How does that apply to you and your business?
Social Media Marketing is the latest trend in the word-of-mouth
marketing arena and optimizing your Social Media Marketing strategy
lets you leverage your own unique content, along with social media
tools and sites, to communicate important information within your area
of expertise. This concept, especially in combination with search
engine optimization (SEO), is an extremely effective tool that drives
valuable traffic to your website. Social media marketing uses fresh
content and tools such as news, social bookmarking, social networking,
content tagging, and other interactive social websites to create brand
awareness, establish thought leadership, increase qualified website
traffic(which, combined with SEO and information architecture, can help
increase your lead generation), and develop a community.
Implementing a successful and effective social
media marketing strategy requires an understanding of the subject and
available tools, a well thought-out plan, and experience in driving
traffic through the use of the content. If all of those are part of
your formula, your business is bound to succeed.
We are pleased to provide you the
insightful comments contained herein. Please contact us at CompuKol Communications
for further discussion on how we might be able to assist you and your
Article Source: http://www.articlesbase.com/smo-articles/
About the Author
Michael Cohn is the founder and Chief Technology
Officer (CTO) of CompuKol
Communications, a consulting company specializing in
developing communication strategies for small businesses that require
expertise in promoting a unique business voice and vision on the