Search Engine Marketing: A Perfect Blend Of
Search Engine Optimization And Social Media
Search engine marketing (SEM) has evolved to
become the most reliable strategy for reaching your target audience and
driving conversions. It boosts your company's exposure within your
space; it compels your market to visit your website; it positions your
product as the solution to their problems. As a result, your sales
increase. Your revenue and profit swell. Your ROI rises. And your
business enjoys stronger branding and customer loyalty in the process.
Many of your competitors are already using SEM in
an attempt to capture a larger portion of your market. There has never
been a better time to protect and expand your territory. This article
will explain why search engine marketing should be a critical piece of
your online marketing strategy. You will discover the value of hiring
an SEM expert versus going on your own. We'll also describe how SEM PR
and SEM social media tactics converge with SEO and PPC to produce a
groundswell of momentum.
Why Search Engine Marketing Is Critical
Search engine marketing blends SEO, pay-per-click
advertising, and social media strategies to give your company a higher
level of visibility within the search engines' listings. However,
visibility without sales defeats the purpose. And therein lies the true
value of SEM.
Your online marketing efforts must generate
conversions in order to justify the investment. Conversions might
include a prospect buying your product, signing up for your newsletter,
or becoming your affiliate. It might include subscribing to a
continuity program that generates monthly revenue. Search engine
marketing not only allows your company to approach your audience, but
it engages the conversation that is already occurring in their mind. It
compels action, which lifts your conversion rate.
Is Hiring A Search Engine Marketing (SEM) Expert
Every tactic that is leveraged within a
comprehensive search engine marketing deployment can be learned. The
problem is, doing so is incredibly time-consuming. The algorithms that
govern the search engine's organic rankings change constantly. The
major PPC platforms endure a seemingly endless string of upheavals.
Social media sites are still in their infancy; as they mature, so too,
will the tactics required to leverage them. Developing proficiency in
each area of search engine marketing takes an enormous amount of time.
An SEM expert will design a search engine
optimization campaign that pushes your website to the top rankings for
your chosen keywords. They can also launch a pay-per-click, PPC,
advertising campaign that further improves your exposure. Social media
marketing tactics can be integrated to dovetail with the rest of your
search engine marketing deployment. Even though you could launch these
strategies on your own, do you have the time to learn and apply them?
SEM PR: Melding Search Engine Marketing With
SEM PR has its roots in search engine
optimization. Years ago, online public relations was managed largely
through the creation and distribution of online press releases. This is
still effective today. These press releases gain traction in the search
engines' organic listings. That builds your company's brand while
helping to push negative publicity off the first page of results.
Today, online public relations has been
incorporated within a broader search engine marketing context that
includes PPC, SEO and online reputation management (ORM). For example,
a press release can be distributed online in order to gain traction
within the natural listings. Then, a PPC campaign can be launched to
direct your audience to the press release on your website. Links can be
placed throughout the page to other positive coverage. The more points
of exposure, the less likely negative press will penetrate the top
rankings in the search engines. This is a core element of ORM and by
extension, search engine marketing.
Leveraging SEM Social Media Optimization For A
Social media sites began to enjoy ranking
authority in the major search engines a few years ago. That authority
has only increased over time, making social media an important cog in
search engine marketing. This is the reason SEM social media
optimization has become critical for companies that need to reach niche
By establishing a presence on the top social media
sites, a search engine marketing agency can develop multiple entry
points in the organic listings. That increases your exposure to your
audience. It also prevents bad press from infiltrating the top listings
for your keywords. These advantages converge to deliver a competitive
edge for your company.
The Value Of Hiring A Professional SEO Marketing
Time is the most valuable commodity of all. Once
it expires, it cannot be retrieved. This is why a growing number of
companies - including your competitors - are opting to hire a
professional SEO marketing consultant. They realize that search engine
marketing strategies are complex. The learning curve is steep. What's
more, deploying PPC, SMO and SEO tactics poorly can do more harm than
good. Precision in execution is critical.
If you have already mastered each of the
strategies that make up search engine marketing, and have a refined the
systems through which to deploy them, you may not need an SEM expert.
Otherwise, you might be fighting an uphill struggle. Consider engaging
a search engine marketing specialist today.
Article Source: http://www.articlesbase.com/internet-articles/
About the Author
With 20 years in marketing, advertising and 10
years in internet marketing, Rostin Reagor Smith
is on the cutting edge. Combining Social Media Optimization with more
traditional SEO and SEM methods, RRS is a consulting firm specializing
in enhancing clients' online presence and managing their public
relations online. SEO, SEM and ORM, Online Reputation Management, are
combined in this successful formula. http://www.RostinReagorSmith.com