8 Ways Social Media Helps Your Internet Presence
website isn't working. It isn’t getting the traffic you want or the
business you need. It is time to make the move to social media. Social
Media Marketing (SMM) and Social Media
Optimization (SMO) are two important social media
components. They are vital tools for any website today - whether it's
floundering or thriving.
The approach and exact methods you use vary drastically based on your
business size and demographics. However, two things remain constant -
getting relevant inbound hyperlinks to your target site as well as
driving new and increased impressions for a brand. Here are some of the
Traffic from the Social Network
Traffic is great for major websites where the
business model is based on site session numbers, page views advertising
impressions and CPC models. Major media websites can benefit greatly
from social media as leveraging social news sites can deliver thousands
upon thousands of relatively targeted users to a site. Traffic can come
directly from very targeted points of the social network for bursts
and/or for long periods of time depending on the approach.
Impressions are a result of traffic and more
unique sessions on a website. Various forms of social media can drive
consistent brand impressions and exposure through targeted communities.
There are ways to achieve impressions quickly and also to draw
impressions out over the long term for very effective brand awareness
campaigns. The more impressions your brand has, the more opportunities
for customers and business you have.
Viral Word of Mouth
If you develop “killer content” it’s likely that
your content, once promoted and found, will move virally through the
initial Social Networks, and further on by email, instant messaging and
word of mouth to other Internet users. This is tremendously powerful to
have content go viral, as users don’t feel that the information is
being pushed at them, but more, it was referred to them by a trusted
friend in a trusted network.
Links are critical to Search Engine Optimization
(SEO). As such, some social media campaigns should be viewed as part of
an SEO strategy. Google and other search engines weigh the value of
each link and the overall composition of those links as they relate to
your website. The more links pointing back to your site, the better.
The more targeted the anchor text, the better. The great part about
leveraging social media is that these links appear completely natural
to the search engines. They are not purchased or paid links but are
naturally developed by users discovering and seeing your valuable
content and then linking back to it.
Traffic from the Links
As a result of the links formed from your content
going viral, a successful campaign will often continue to deliver
targeted traffic from the links acquired. This traffic is pretty much
set in stone for as long as the link remains live. Many times the links
are built in targeted industry sites and blogs and end up being
archived and remaining live on the web indefinitely.
Tagging and Bookmarking
Good content, when properly distributed in
targeted social networks will in many cases be tagged by users who have
accounts in those networks. Tags end up being revisited by friends of
those users who originally tagged the content, but also will show up in
social network site searches. The more users you have tagging your
content the better over the long term.
Building community around your brand by leveraging
the various social media websites and employing the tools and API’s
offered is important. If you are able set up, participate and add value
for other members in a community, you’ve engaged in true social media
work. This takes dedication to participate in a meaningful and creative
way, however the return on attraction to your brand is unparalleled.
Social Networks have become a powerful tool for
reputation management which is a crucial point in brand marketing.
Being first to control a targeted URL or Profile set-up on a major
social network can be of endless benefit to your brand over the long
term. With this action, marketers have better reach and control over
These are 8 benefits social media can offer you. There are many more.
Marketing experts say this is the new frontier. So what are you waiting
for? Take your time and consider your social media set-up carefully.
Then get out there and participate - the rewards are well worth any
Article Source: http://www.articlesbase.com/internet-marketing-articles/
About the Author
IntelBuilder Social Media Platform