Use the Power of Social Media Promotion to
Supercharge your Traffic
We all know how important it is to have a
content-rich website. Promoting these sites across the internet has in
the past involved everything from search engine optimization to paid
keyword referrals to link popularity campaigns. However, one of the
most effective and relatively new methods to promote content-rich web
sites these days, is through social media promotion.
What is "social media promotion" you ask? Simply, as defined by
Wikipedia, social media:
"describes the online technologies and practices that people use to
share opinions, insights, experiences, and perspectives with each
Part of the Web 2.0 revolution; another catchphrase describing the new
generation of web sites that have users that submit their own text,
video and picture content; social media promotion can take many forms.
Usually, these technologies and practices take non-search engine forms
and can involve such technologies as chat forums, message boards,
blogs, podcasts, and wikis. Simply, social media can be considered
ANYTHING that you can use to build a community to rally around. A
well-run social media campaign can drive huge amounts of traffic to a
website and can determine whether a new idea, website or startup
ultimately takes off or not.
There are literally dozens of social media sites active across the
internet today. Below are brief overviews of what I would consider the
five most popular:
Digg (http://www.digg.com) the big boy of social media sites. Digg was
formed initially with a tech focus and is still the end all for all
tech or computer specific content items that you wish to pull across to
the masses. Digg has however become so popular that its scope has now
expanded to cover most any item of interest.
del.icio.us (http://del.icio.us/) a close second to Digg in the area of
backlink generation. The primary purpose of del.icio.us is to store
your bookmarks online; in that regard, it's actually more
community-focused then Digg. The ability to store your bookmarks online
and add more from anyplace in the world, actually encourages
cross-linking among site members who share similar interests. This in
turn allows you to promote your own content to a shared community with
similar interests, generating those much needed backlinks for site
Technorati (http://www.technorati.com) the recognized authority on what
is going in the world of weblogs. The main strength of Technocrati is
the ability to keep tabs on your online visibility. The site allows you
to keep tabs on who is linking to you, where you are being mentioned
online, what kind of progress your site is making, and how your
competitors are doing in comparison. The site can be indispensible if
you routinely visit a lot of blogs and want to be updated on them when
their content changes.
Wikipedia (http://www.wikipedia.org) online only since 2001, Wikipedia
is now the world's largest reference website on the planet. The content
of Wikipedia is free and collaboratively written by people all around
the world. This site is so popular that a search of most terms will
display a Top 5 Wikipedia result in Google. It is worth noting that if
your website is not already one of the strongest entries on the web, a
listing on Wikipedia could actually "outrank" your own website.
Therefore, make sure this result is actually truthful and
complimentary, whenever possible.
Facebook (http://www.facebook.com) primarily driven by young adults,
this social media site now numbers over nine million users and is still
growing. Facebook helps you keep tabs on member profiles, at least
those you can access. Recent changes to the site have made it very
marketing friendly and a must-use if you have a college friendly
product you wish to publicize. Members can purchase "facebook flyers,"
which starting at $5, can be displayed 10,000 times a pop. Pricing
increases based on frequency and number of days shown. Facebook groups
are also very popular and very loyal, find something that connects with
your group or the site and the results can be highly viral.
Getting your content noticed on these sites isn't easy, but there are
ways to prepare your content in such a way as to be considered "social
media optimized." This SMO approach is becoming a new concentration
area for current SEO firms and can involve any of dozens of different
Here are five effective SMO rules that you can implement immediately
when preparing your content for future social media campaigns:
1. Make your site linkable - also known as increasing your linkability,
make it easy for outside parties and social media sites to link to your
content. This can be done in a variety of ways, the easiest being to
establish a blog on your site. If blogs aren't your thing, maintaining
free white papers, content-rich articles and resource pages that
contain lots of useful links in one place, are great ways of increasing
the linkable nature of your website.
2. Make bookmarking or social tagging easy - adding bookmarking buttons
has been around for awhile. Go beyond this, though, by including a
"delicious this" text link at the bottom of a post, and a Digg button
near the top of the article. This format has been shown to be the most
effective for generating votes for your content.
3. Start participating today - join the conversation on your site or in
your site niche today. Start blogging on your own or make it a point to
visit leading forums that target your audience and join the discussion
. Answer some questions, provide some needed advice, and drop some
"buzz" about your site at the same time; you won't be sorry.
4. Reward helpful users - helpful or valuable users to your site that
contribute noticeably to the site's content and audience should be
recognized and rewarded. This can take the form of a simple PM
thank-you or a note on the forums themselves. The result of this is
two-fold: you keep these valuable community members on your site, and
you gain vocal champions of your site to outside members and sites they
in turn visit.
5. Reward inbound site links - obviously the more inbound links your
blog and site can generate, the better. This is still the singular
method by which a site rises in the search rankings. Reward linking
sites by providing them a permalink to use and listing them on your
site in return. This simple act of acknowledgement provides the return
gift of visibility and is never a bad thing.
The role of social media promotion to drive content is a continually
expanding field. Even an examination of the main sites referenced above
doesn't begin to cover the viral social content impact of such popular
social media mechanisms as YouTube videos or Flickr photo slides and
If planned and implemented correctly, social media promotion can be
invaluable. The site visitor is in command, so why not start building a
relationship with them, even if it's on their terms?
Article Source: http://www.articlesbase.com/online-promotion-articles/
About the Author
Casey Markee is president of
San Diego SEO firm Media Wyse. He has over 8 yrs.
of experience within the online marketing arena and holds graduate
degrees in Marketing & E-Commerce. Contact him today at
http://www.MediaWyse.com with your SEO questions or assistance on your