Social Media Marketing Strategies
What is SMO (Social Media Optimization):
Social Media Optimization is a method for attracting visitors
towards website content by promoting or publicizing it through Social
Media such as: blogs, forums, social networks, RSS etc. The other
method to promote content is SEO.
According to Wikipedia there are 2 categories of SMO methods:
(a) Social media features added to the content itself, including: RSS
feeds, social news and sharing buttons, user rating and polling tools,
and incorporating third-party community functionalities like images and
(b) Promotional activities in social media aside from the content being
promoted, including: blogging, commenting on other blogs, participating
in discussion groups, and posting status updates on social networking
Rules of Social Media Optimization:
1. Increase your linkability: To optimize a site for social media, we
need to increase the linkability of the content. Adding a blog is a
great step, however there are many other ways such as creating white
papers and thought pieces, or even simply aggregating content that
exists elsewhere into a useful format.
2. Make tagging and bookmarking easy: Adding content features like
quick buttons to "add to del.icio.us" are one way to make the process
of tagging pages easier, but we go beyond this, making sure pages
include a list of relevant tags, suggested notes for a link (which come
up automatically when you go to tag a site), and making sure to tag our
pages first on popular social bookmarking sites (including more than
just the homepage).
3. Reward Inbound Links: Inbound links are paramount to rising in
search results and overall rankings. To encourage more of them, we need
to make it easy and provide clear rewards. From using Permalinks to
recreating Similarly, listing recent linking blogs on your site
provides the reward of visibility for those who link to you.
4. Help your content travel: Unlike much of SEO, SMO is not just about
making changes to a site. When you have content that can be portable
(such as PDFs, video files and audio files), submitting them to
relevant sites will help your content travel further, and ultimately
drive links back to your site.
5. Syndicating your content through RSS also makes it easy for others
to create mashups that can drive traffic to your content.
6. Be a user even if it doesn't help you. Add value to users, including
outbound links to areas that could help them with their goals and
purposes. Deployed corrected, even if you link to competitiors you
stand to gain as the communities first source of information finding.
How will this help SMO? Folks will link to your social site and tag is
as helpful or the ‘ultimate' guide in that space. As this adds up, it
will become more and more relevent in search engine results.
7. Reward helpful and valuable users: Often helpful or popular users
will be influencers and champions within your social site, devise ways
to elevate them buy promoting their works on the homepage, or develope
a rating system. Sometimes a quick email or note in private telling
them you appreciate them can go a long way. Some folks have done that
to me, and for communities I run, I do that as well. Only do if
sincere. Perhaps this is not truly SMO, but it will help to keep the
most valuable members of a community closer to your site.
8. Increase your network as much as you can. Find people in different
categories and add them as your friend or followers. Some of them will
revert back and in this way you can increase your network over such
sites. Remember the more friends/followers you have, the more chances
you have to drive traffic on your site.
Article Source: http://www.articlesbase.com/information-technology-articles/
About the Author
Stuti Sabharwal is an CEO of Corporate Web
Technologies. Corporate Web Technologies is India's Top Growing search engine
optimization and website
design company based at Delhi.