Search Engine Optimization Tips - Keyword
Optimization To Improve Search Engine Ranking
It's tough to figure out keyword placement in your
search engine optimization plan. Here are some tips to help you in your
keyword optimization to improve search engine ranking.
When you are working with your web site, you always need to keep search
engine optimization in mind. You need to perform keyword optimization
effectively in your content in order to improve search engine ranking
and lure in more traffic to your site. Below are some strategies to
help you make the most of your keywords in your site's content.
Where Should I Place Keywords?
After you've chosen your keywords for your site or for pages of
individual content, such as an article or a blog, then you need to know
where to add those keywords to your content so they will be visible to
search engines. There are three main places where you should include
• Your title
• Your URL
• Your content
These are the locations where search engines will look for your
How Often Should Keywords Appear in My Content?
Remember that search engines periodically change their algorithms to
prevent professionals from artificially boosting their sites by
learning the secrets. Years ago, more was considered better. Search
engine optimization at that time required the keyword to be used as
much as 4 to 5% (20 to 25 times in a 500 word article). Today, with
proper keyword optimization, search engine optimization improves when
you use those targeted words less. However, there are a few strategies
that you also want to pay attention to when it comes to placing your
keywords in your content to improve search engine ranking.
• Use primary keyword most frequently - If you're going to use multiple
keywords in your search engine optimization, choose the one which will
be the most searched for. You should also choose 2 or 3 other words
that you'll sprinkle throughout the rest of the content in small
• Keep density high at the top and bottom - Like most of your readers,
search engines aren't going to read your content word for word.
Instead, they are going to pay attention to the top and bottom portions
of the content. That's why you really want those parts of your page to
be packed with your primary keyword. Make sure these parts also contain
highly relevant content, perhaps a preview or a summary of what you'll
be discussing in the rest of the article.
• Use keywords naturally - One of the biggest mistakes in search engine
optimization is to force keywords into content at the expense of
readable material. If your visitors can't stand to read your content,
then they aren't going to stick around. You want to use the keywords
naturally. Keep that in mind when you are selecting keywords and
phrases for your site. Some are going to be more difficult to use than
Using the above strategies to guide your keyword optimization effort
will definitely improve your search engine optimization results.
Remember to follow the same ideas whether you are writing the main
content for your site, adding new entries to your blog, or putting
together a series of articles that you'll submit for other search
engine marketing efforts.
Article Source: http://www.articlesbase.com/internet-articles/
About the Author
Now that you know about Keyword
Optimization, visit the link at Search
Engine Optimization to get a Free eBook to learn more on how
to improve search engine ranking of your website.