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Guide to SMO (Social Media Camapign)

Author: seoguru

With the advent of SMM (Social Media Marketing), it has become essential for every company to look into SMO (Social Media Optimization). Also, the seo experts all around the world have started indulging into social media traffic generating techniques. With all the huge clutter of social networking and web 2.0 sites on www, the biggest question that comes to mind is – how one should proceed to execute a Social Media Optimization camapign for a corporate web site/client ? Here is a short and simple SMO guide for you all:

I think I shall start with the definition of Social Media Optimization, It will be helpful for the begginers:

According to Rohit Bhargav, (the inventor of this term) the concept behind Social Media Optimization or SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.

According to Wikipedia: SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.

Its more of Viral Marketing where your Site's popularity increases with Word of Mouth Approach Methods include Blogging, Blog Commenting, RSS Feeds, Press Releases, Submitting News to Sites like Digg, Delicious etc., User Rating, Participating in Discussion Forums and Creating Profile in Social Networking sites like Twitter, Facebook, Friendfeed etc.

One should take care of the point that Social Media Optimization or SMO takes important part in making a brand of your Website/Product/Services so it is very crucial method of marketing online.

Steps, you can follow (Please note that some of these steps will also help you in terms of Search Engine Optimization):

1. Create Your Company's Profile in Social Networking sites like Twitter, Facebook, Friendfeed etc. Don't do overly promotion and try to do mix of (20-80 ratio) promotion and helpful tutorial/news.
2. Setup a Blog with your company domain like blog.domain.com or domain.com/blog and start writing about the topics related to your site.
3. Post relevant comments (leaving your site's url with anchor text as your Company Name) on related high quality blogs (don't worry about nofollow or dofollow). If they are dofollow, it will help in SEO as well.
4. Post your Site's RSS Feed to RSS Feed Direcotries – Check the Full List of RSS Feed Directories
5. Write a Press Release (at least once a month) and submit it to Press Release sites like prweb.com (paid), prlog.org, free press release, press about etc.
6. Submit the Press Release or Blog Post URLs at sites like digg, delicious, reddit, ready2beat, mixx etc.
7. Register at the forums related to your product or services and participate in the discussion. Try to help fellow members there. Use Signature Link to Advertise your Website.
8. Add Social Media sites Widget in the blog.
9. Add your Blog to Blog Search Engines/Directories like technorati, blogcatelog etc.
10. Create some video tutorials and post on video sharing sites like youtube, dailymotion, break, vimeo etc. Watermark your Site's URL in each Video.

Article Source: http://www.articlesbase.com/smo-articles/

About the Author

SEO expert India providing seo/sem & smo services. Search Engine Optimization (SEO) is a vast field and also very complicated as its based on the regularly changing search engine algorithms or search criteria. SEO expert India To Know more about SEO Company.

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