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Importance of SEO and Social Media to Increase Business Growth

Author: Nirali Kapoor

The world as we know it has changed forever with the emergence of the Internet. We now have access to people, places, technologies and information through a single click.

Search Engine Optimization (SEO):

SEO represents a science, which is most important and effective science existing on the big world of "Internet". Making the word out on the online platform, would prove a huge plus in your business.

Search Engine Optimization plays the most significant role in increasing the targeted audience to the website. Quality traffic drawing towards your website indicates the number of visitors and also their interest in your products or services the company offers.

SEO has a strong back-end in its flourishing by gaining more visitors and converting them to valuable customers.

SEO services helps in climbing up the ranks in various search engines. As the most basic thing goes as to how many visitors have visited their website, so the company can count what return on investment of their services.

It can be simply termed as using certain techniques to make search engines rank your website high and in turn increasing traffic towards the website. This ranking brings the visitors pulling to your website. When they search with any key phrase or word related to your website content, it will be brought up in the search engine results pages, shortly termed as "SERP". Depending upon the relevant content of website, it will be placed in the rankings results'.

SEO yields output depending upon the content too, which should be relevant as your website i.e. related to the products and services. Keyword Optimization is another vital constituent as the content should be based upon the most likely used as well as searched keywords, which will result in natural organic traffic being generated to website.

Social Media

Recent research has shown that almost 70% of users access the Internet for social networking. That's the power of social media participation! It helps you build new relationships and networks, strengthen existing relationships, meet likeminded people with the similar interests, create brand awareness, inform customers about new products and services, get feedback from clients to improve your business and customer relations, increase customer loyalty, know your customer base better and target them more effectively, win new clients, generate direct sales and establish a reputation as a forward thinking company.

By using Social Media methods you can bring high traffic to your site. They are of two kinds one is primary traffic where you get direct visitors from social networking sites and then we have secondary traffic, which is actually indirect referral traffic from websites which is linked to and send you visitors. By becoming popular on top social networking websites can boost your site traffic visibly and bring you large number of links, sometimes may not even be relevant, yet useful.

Social media is more than just a buzzword. There are opportunities and measurable results that it offers that can be extremely beneficial to companies of all sizes.

SEO is not magic and there is no magic bullet either. SEO is a long term marketing strategy with high ROI opportunities. Because of its long term commitment necessary, is a well formed strategy key to success, a strategy that is followed and verified and scrutinized along the way. The good thing about social media is cost effective, and it takes less time to reach out to customers and has endless possibilities.

Thus, such innovative web practices offer an arm for the promotion of your business, to reach potential customers and eventually boost sales.

So what are you waiting for?

Article Source: http://www.articlesbase.com/seo-articles/

About the Author

Nirali Kapoor is E-marketing Manager, expert in seo, sem, smo, social media optimization, ppc, Keyword Research Service, internet marketing services


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