The Social Media Resume and Keywords
A. Madia, Ph.D.
Keywords and Optimizing Are King
Researching and placing select keywords is vital
in ensuring that your paper resume rises to the surface. Media resumes
are no different. Here again, it's about creating exposure for you and
Part of this depends on how you structure your
social media resume. You might make it a standalone single page like
your traditional resume, or you could break it into specific sections
(skills, certifications, references, achievements, markets worked in,
Breaking it into different sections can allow you
to target and optimize specific keywords around related content for
each page. Conceptually, this is very similar to optimizing individual
websites and pages in order to drive traffic and rank high in search
What does optimizing do? When done properly, this
type of targeting can help these separate pages rank higher up on
search engines when someone searches for you and specific keywords.
This can help more employers and recruiters find you, resulting in more
potential job opportunities. Try using two to three related keywords
per page and its related topic.
Thus, if you have a single-page social media
resume, you'll be limited to using just two or three keywords. Also,
they'll likely have to be of a more general, broad nature. This can
make optimization-and thus visits from interested parties-more
Make Your Social Media Resume Easy
You have little to no control over which specific
people visit your social media resume. However, if they're looking for
your skills and have potential interest in hiring you-even if they are
only influencers in the hiring process-you want to make it easy for
them to spread the good word about you by sending your resume along.
That's right: It's about further improving your
odds. Doing all the little extra can add up to a bigger competitive
advantage for you:
Set up reciprocal links to and from various
social media vehicles and tools.
Put a small form on your social media resume
that allows people to email/forward your resume to interested parties.
Get the URL of your social media resume listed
on as many networking sites as you can manage. Interest in your skills
and experience can come from anywhere. Sometimes leads come from
downright obscure and implausible places . Don't knock anything until
you give it a try.
Don't Ignore the Stats
The cool thing with web pages-and having your own
URL is one of those-means you can capture all sorts of neat information
in the form of statistics you can use to your benefit in your search
You can then use this info to help refine your
online marketing activities. Are the right people looking for you and
finding you? Are the keywords you are optimizing having the desired
impact? Are your tactics helping improve your online visibility? The
stats will give you plenty of insight here.
The fancy name for this is "website/page
analytics." Basically, this mean using a simple statistical package
that often comes with web-hosting services to allow you to find out the
answers to the aforementioned questions along with other interesting
tidbits of information:
Number of visitors who come to your social
What pages your social media resume links to
and what pages are linking back to it
Keywords used to find your social media resume
Web analytics can be complex. But if this is an
area that interests you, doing more targeted keyword searching on the
topic can help you find educate yourself about it.
Article Source: http://www.articlesbase.com/resumes-articles/
About the Author
Sherrie A. Madia, Ph.D. is
an educator, author, and trainer. Her most recent books include The Social
Media Survival Guide (Also available in Spanish),
Online Job Search Survival Guide, and
S.E.R.I.A.L.PRENEURSHIP: The Secrets of Repeatable Business Success. She
is frequently cited by the national media as an expert in social media.
She is Director of Communications, External Affairs, and a Lecturer at
the Wharton School of the University of Pennsylvania.