SEO for Social Media Management
Amazing is the power and beauty of integrating search engine
optimization strategy with social media management. Optimizing social
sites with specific key phrases and proper linking can dramatically
increase online exposure and brand awareness. Google is increasingly
listing social media sources on search results pages and plans to do
more. Therein lies the opportunity. By capturing multiple page one
listings with multiple messages from differing sources and catching
consumers in the act of looking for a solution, you become the solution.
The power positions in this game are the first three organic listings
on Google. These spots receive clicks from almost seventy percent of
all search traffic, as opposed to PPC ads, whose combined ten, page
one, paid spots, acquire less than twenty percent. Clearly, this is
where we want your business to be. Careful keyword research for higher
consumer centric search phrases can get you there. Being there, can
increase your online ROI by migrating advertising dollars from pay per
click to organic search engine and social media efforts.
Consumers who search online have a need, they need answers. Search
results are not an interruption, as with traditional advertising, so
your message comes with trust and authority. This is the beauty of it;
no other media works that way. By tailoring your message, based on
keywords, the obvious relevance shows the consumer that they are in the
right place. This keeps customers on the page longer, reducing bounce
rates and increasing sales opportunities.
Optimizing multiple social sites like Twitter and Facebook will raise
ranking potential. Having multiple listings on the first page of
searches make you look like the only game in town and gives the
advantage of delivering multiple benefits of your product in Meta
descriptions to appeal to several targets within the market.
The increased market share and online visibility worldwide will enhance
corporate image with involvement in the social community. Consumers
know they now have a voice. Social media can often satisfy and create
loyal customers, by knowing they are being heard, even if the
circumstances cannot be changed.
SMM and SEO often require a significant investment up front, in your
time or your money. However, the strategy can work well within most
marketing plans, and often small changes will incur large gains. Search
engine optimization in a social media management strategy will deliver
long term ROI. You can take that to the bank.
There are billions of searches done every month, and every impression
offers an opportunity for increased brand awareness and trust. The
power of integrating SEO with a Social Media Management strategy, and
optimizing with targeted keywords, increases the beautiful occurrence
of catching customers in the act.
Article Source: http://www.articlesbase.com/advertising-articles/
About the Author
Save time, money and increase ROI with an Arizona Social Media
Management professional that can combine the power of search engine
optimization with social media. http://PegasusSocialMediaManagement.com/