How to market your website by
creating a Web
Presence - Part 1
Creator of the Zeus Internet Marketing Robot.
the dot-com crash and the future of your website?
supposed to reach 5 trillion dollars by the year 2005 with over 1
global users, 15% of the world's population! This is a 70% compounded
annual growth rate from
the approximately 350 billion that was spent in the year 2000. That is
what I call opportunity.
dot-com crash has wiped out a lot of web businesses, and the US
economy is a little stagnate, Internet usage is experiencing an
explosive growth. The dot-com
people who received the venture capitol money and then mis-spent it,
are gone, or in the process
doesn't influence those of us who have smaller websites and didn't go
after the big bucks borrowing millions of dollars. Our sales at
Cyber-robotics.com are still
growing at the same rate as before the crash. The crash just leveled
the playing field for
everyone again, just like it used to be in the early days of the net.
If you make your money
selling Internet advertising, then you may have a tough road ahead.
Internet market place, you must turn your website into a web presence.
web presence is about creating web opportunities, by expanding your
luck base; this will attract
strategic alliances, hopefully that become strategic trusts.
the web, is basically the same as marketing any real-world business.
Most businesses in the real world take years to build. It doesn't
happen overnight. Years of hard
work and luck, contribute to the success of all businesses. Marketing
is something most of us
small business owners have to do ourselves, as we can't afford to pay
someone to market for us.
It takes a lot of effort and time to do it correctly. The same
especially holds true for web
simple instructions, in marketing your website, you will be successful.
All my websites are successful and I have had a hand in helping others
create this same success
for many hundreds of websites. During the creation of Zeus over the
last 4 years, I have watched
many websites become successful and their webmasters have shared their
stories with me. Every
one of their success stories involves creating the web presence I am
consists of opportunities that come along and business owners that
hopefully see them as such and then take advantage.
opportunities, is the key to success, and is a combination of luck,
hard work and
common sense. Smart business managers expand on this luck base in
various ways. In the real
world, contacting people and telling them about your product, telephone
advertising, being in the phone book are all ways to expand your luck
base. Giving your
customers free information to induce word of mouth, being nice, having
a good support area are
other ways of expanding a luck base to create opportunities for good
luck to happen to you. The
ways of expanding your luck base is as diverse as the number of
different kinds of businesses.
Good luck leads to creating a buying customer or the formation of
strategic alliances with others
in your field.
strategic alliances with other web or business entities, your business
starts to become a presence. Once a true web presence, you become one
of the centers of
attention or perhaps even THE center of attention for your industry.
The new opportunities this
creates mean more money.
beginning, look for the opportunities that expand your business. Plan
continuing through the life of your business to increase your luck base
and attract opportunities.
Some of these opportunities will turn into strategic alliances with
others. These, over time, can
become strategic trusts, each helping the other, reach their goals
through mutual growth. As you
grow, they grow and as they grow, you grow. In time every successful
business, whether web
world or real world, consist of these strategic alliances. You then
become a presence or a force
that people come to, so they can grow with you. This is what all
business is about.
Notestine is the
creator of Zeus Internet Marketing Robot. Zeus is a popular tool
used by webmasters to build reciprocal links quickly. Zeus is a robot,
which scours the
Internet in search of websites to add to your links directory, and with
which you could exchange links. For more information on the Zeus
Internet Marketing Robot, visit
with permission of the author.
appeared in http://www.cyber-robotics.com,
Notestine, all rights remain with author.