How to Market Your Website by
Creating a Web
Presence - Part 2
of the Zeus Internet Marketing Robot.
up of energy, time, trust, communication and commitments towards
these opportunities. Over time, as one learns to work with one another
and you become
dependant upon each other, the trust is born. Employees, other websites
software, product suppliers, cgi scripts, advertising relationships,
repair people, sales people,
lawyers, accountants, customers, competitors, bankers and basically
every person or mechanism
you become involved with in your business becomes either a failed or
alliance. Successful ones are those that pay off in profit or helping
you to reach your goals. The
failed ones go away and gradually you collect the successful ones with
your business also
opportunities? Whether you are a successful businessperson or one
just starting out, think what it might take to be successful. In the
beginning, in a real world
business, if you have a storefront or an office, you may have to go out
and build opportunities.
An insurance salesperson that joins the Chamber, goes to church and is
involved in their
community is building a luck base for opportunities that enable them to
sell insurance policies.
They are building roads to their business. Thus, potential customers
will call and visit when they
need insurance. It's a numbers game. The more people that know what the
does as a profession, the more sales that will be produced by the sales
team. These roads could
include 8 x 10 signs in the windows of other shops on your block.
Running newspaper ads,
banner advertising, etc, are also roads that point to your business.
same for your
website. Build roads and have signs that point to it and keep building
Never stop or your business will become stagnate. Then, you must have
content that makes your
customers keep coming back. With roads to your business, the visits
will start immediately. Put
enough signs up today and you will get a few visitors tomorrow. The
more signs you put out, the
more visitors you will get on any given day. If you have 100 signs out
and you get 10 visitors a
day, put out 200 signs and you will get 20 visitors a day.
these roads and
signs to your website? The answer has been before you the entire time,
links. The more links you have pointing toward your website, the more
traffic you have. A
business without signs is a sign of no business. A website without
links pointing to them, is a
dead website, period. I dare anyone to show me a busy website that
doesn't have links of some
kind pointing to it.
arriving on a daily basis, you want to make sure they come back. You
must have enough content or inventory that will make them come back
again and again. Or have
what ever it takes that makes them say, "Hey, I like this store. I'll
come back for sure. Let me
remember this and it's location". It's the return visitors that make
your business or website grow.
If 25% to 75% of your daily traffic is return visitors, add each days
new visitors to the return
ones and now your website or business is starting to take off. Giving
your visitors content,
information, knowledge and even products is a great way to insure
visitors come back again and
again. You may even decide to have your visitors provide the content.
Chat and message boards
are a great way to add content to your site. I like the html ones that
actually make a html page
for your site as the search engine robots like them also. Matt Wright's
WWWBoard is a favorite
of many. Since they have the subject embedded in the Title and the page
itself, they make great
keyword tuned pages for your website that the search engines will find
and dispense a lot of
visitors to your business within 3 to 6 months.
Notestine is the
creator of Zeus Internet Marketing Robot. Zeus is a popular tool
used by webmasters to build reciprocal links quickly. Zeus is a robot,
which scours the
Internet in search of websites to add to your links directory, and with
which you could exchange links. For more information on the Zeus
Internet Marketing Robot, visit
with permission of the author.
appeared in http://www.cyber-robotics.com,
Notestine, all rights remain with author.