The Truth About Link Exchanges
of the Zeus Internet Marketing Robot
We have received information from a pretty trusted
Link Exchanges are something that some of the search engines frown on
and are penalizing for using them.
Here is what the search engines are formally
"...participation in certain services to
"...participating in services where you agree to
links page on your site. Other participants in the
exchange service agree to do the same, thereby
everyone's link popularity..."
".. we pay attention to products that automate
check site ranking, cloak, generate automatic
And people who abuse those tools may run afoul of
the just same way as people who do unethical
(The first 2 quotes are from Market Position
What's springing up around the Internet are these
type link exchanges. You put your link in a page that everyone is
supposed to copy and update once a month, to a page on your website. So
you have 400 links on a page, all jumbled up, no ordered organization,
total link chaos and this is attached to your website with your domain
name embedded into the url address for all to see. This is supposed to
look like everyone included has links pointing to and from them and
then the search engines are going to just love this, thus sending the
webmaster the traffic they so desperately need to survive.
Now along comes the search engine robots, which
sophisticated machines ever known to man, infused with millions of
dollars of development money, pretty much all-knowing of every keyword
on the Internet and the pages to which they belong, running on banks of
super computers, sitting at the apex of giga giga giga bytes of
storage. Besides just link popularity, these machines do correlational
calculations, linking Themes or subjects together. It knows the
keywords belonging to each website and has the ability to do
statistical correlation which is common in most languages used to
create these programs. A quick query to it's database and it comes up
with a score of how closely you are in Theme-tightness to the sites you
are linking to and perhaps even how tightly-themed those sites you are
linked to, are to the ones linked to on their websites. The more
tightly-themed you score means you are only including websites in your
link pages that match or have something to do with the Themes of your
have here in the case of free-for-all
total link chaos. No organization to it at all. Of course these sites
using these methods will be punished. I'm sure that since Zeus already
has the program code to recognize these websites, these search engine
robot programmers, who know what they are doing :-), have programmed
their search engine robots with something similar also.
When Zeus finds the text patterns matching these
cancers or free-for-all link pages, he immediately backs out of the
site, marking it visited and NOT a ThemeSite no matter what the site
has to offer, then goes on to the next site. Thus completely ignoring
it. It doesn't exist.I feel very strongly against webmasters creating
these types of link pages, ruining the very organizational fabric of
the Internet, in their ignorance in believing numbers win out over
quality or to the appeal of the easy way out. Those sites with these
known text pattern matches will never be included in a Zeus-generated
Now think how these same smart search engine
they stumble across a
Zeus-generated Link Directory. The
listed in Zeus directories are websites that match each other in Themes
without the threads of the cancerous growth of link disorder infringing
into it. The difference is like night and day, organization over
Thousands of links, all nicely organized on
keyword-tuned pages. Resonant
Keyword patterns throughout each page,
embedded keywords you selected as your Themes. These are used in the
meta tags, titles, text, and most importantly, the page's url address.
Add to each page the hundreds of listings which include those same
keywords again and again in each ThemeSite's url address, title,
description and comment and perhaps banner image url address. These are
very good pages to find for a search engine robot. Order against chaos.
No Zeus user has reported any decrease of traffic
search engines. Zeus-generated link directory pages are not a
rtificially inflating link popularity. We are increasing link
properly. Those of us who use Zeus, without abuse, should have no
problems whatsoever, as we bring order to chaos.
The problem, as I see it, is that uninformed
start shying away from links of any kind. Can you imagine the Internet
without links? All because of misinformation. It would be the end of
the Internet as we know it today. If we don't inform the public on how
to properly obtain and use Reciprocal Links and the dangers of using
these Links-for-All pages, every webmaster on the net will pay for it.
Please email your webmaster friends, post this to the marketing boards,
add it to your website. Let's take care of this before panic sets in.
creator of Zeus Internet Marketing Robot. Zeus is a popular tool
used by webmasters to build reciprocal links quickly. Zeus is a robot,
which scours the
Internet in search of websites to add to your links directory, and with
which you could exchange links. For more information on the Zeus
Internet Marketing Robot, visit
has been reprinted with permission of the author.
2001 David Notestine, all rights remain with author.