The Cost Of NOT Making Money On The
Has Just Gone Up - Part 2
of the Zeus Internet Marketing Robot
There is only one way to get true, consistent,
traffic, one that does not rely on
submitting to search engines. If you want traffic to your website,
build roads to it. These are
called links. Then provide content, so your new visitors come back.
It's simple to build roads to
your web site with links. The more links that are pointing to your
site, the more visitors you get.
After all, a search engine is nothing more than a link pointing to you.
By this time you’re wondering, how can links replace
engines? They don’t replace
them as links have been there all along, it’s just the powers that be
haven’t wanted you to see the
truth and the truth is simple. The basis of this truth is in the basic
algorithm of the Internet,
which is that HTML pages link to each other so surfers can quickly find
the content they want.
Linking and content are everything, period.
It would be wonderful if we could convince hundreds of
websites to place a link on their
websites pointing to ours. It's tough to get a link pointing to you,
without giving one in return. In
reality we need to offer a trade. “I’ll place a link on my website
pointing to yours if you place a
link on your website pointing to mine.” Many webmasters love this as
they know the Truth. Isn't
that what the Internet is all about; everyone working together? The
ones working together get the
most traffic. A website without links pointing to it, is a dead website.
At this point you may say that you’ve read or you may
putting a link to another site
only makes it easy for one of your visitors to leave your site. Think
about this a moment. Do you
ever feel compelled to stay at a site when you have decided to leave?
Sounds like the roach
motel of cyberspace; visitors come in but never leave! Not a chance!
They go to their personal
link directory, in their browser, called ‘Favorites’. If you don’t have
what they want; they are
gone, no matter how you try to trap them. Build them an organized link
resource on the subject
they are interested in and they will save you in their favorites.
In the year 2000, the search engines acknowledged that
analysis was being used in
scoring their query results. Articles have appeared, teaching those
reading them, that links
pointing to you and links pointing to others will help your search
engine positioning. Everyone
involved with Internet marketing needs to stop this kind of thinking as
it’s only propagating the
myth about search engines being the sole source of traffic. The real
truth is that search engines
are nothing more than links pointing to your website, controlled by
programs randomly dolling
out traffic. It’s not about using reciprocal links to increase your
search engine positioning so they
send you traffic. It’s about reciprocal links providing you the traffic
in the first place. Forget the
search engines; after submitting concentrate on reciprocal links and
content and you will provide
yourself with consistent traffic. Then the search engines will send you
even more traffic, but by
that time, you won’t need them.
For most of us, completely forgetting about the search
is our first step to Internet
marketing. I’m not saying don’t submit. I’m saying build your web pages
the best you can, hand
submit to the major search engines, then forget them. Imagine being
able to find what you’re
really after, and imagine people who come to your sites because they
want to be there, not
because they were tricked into going, or because you paid for them to
come in your direction by
an errant search. This is the true way.
It’s hard to say just how long many of the search
their current mode of operation,
will last. Undoubtedly, there will be mergers and bankruptcies as the
weak die out and the strong
survive. The search engines will always be around, however. What is
needed is a total change of
thought. As to their importance in traffic generation, the search
engines should be thought of as
only one of many ways to get traffic and not the best way for most of
creator of Zeus Internet Marketing Robot. Zeus is a popular tool
used by webmasters to build reciprocal links quickly. Zeus is a robot,
which scours the
Internet in search of websites to add to your links directory, and with
which you could exchange links. For more information on the Zeus
Internet Marketing Robot, visit
has been reprinted with permission of the author.
2001 David Notestine, all rights remain with author.