Search Engine Ranking Terms
By Sumantra Roy
is a glossary of commonly used terms in the world of search engine
The alternative text that the browser displays when the surfer does not
want to or cannot see the pictures present in a web page. Using alt
containing keywords can improve the search engine ranking of the page
See Doorway Page
measure of the relevance of sites obtained by noting which sites are
clicked on most and how much time users spend in each site.
The process by which your site can display different pages under
different circumstances. It is primarily used to show an optimized page
to the search engines and a different page to humans. Most search
engines will penalize a site if they discover that it is using cloaking.
The text present within the tags in a web page. Most search engines
ignore the text within the Comment Tags.
A site containing links to other sites which are organized into various
categories. Examples of directories are Yahoo!
& Open Directory
A page which has been specially created in order to get a high ranking
in the search engines. Also called gateway page, bridge page, entry
Information in web pages which changes automatically, based on database
or user information. Search engines will index dynamic content in the
way as static content unless the URL includes a ? mark. However, if the
URL does include a ? mark, many search engines will ignore the URL.
See Doorway Page
An HTML technique allowing web site designers to display two or more
pages in the same browser window. Many search engines do not index
pages properly - they only index the text present in the NOFRAMES tag.
a web page which uses frames contains relevant content in the NOFRAMES
tag, it is unlikely to get a high ranking in those search engines.
See Doorway Page
A page containing links to various doorway pages
A paragraph style that is displayed in a large, bold typeface. Having
text containing keywords in the Heading Tags can improve the search
engine ranking of a page for those keywords.
Text that is visible to the search engines but is invisible to humans.
It is mainly accomplished by using text in the same color as the
color of the page. It is primarily used for the purpose of including
keywords in the page without distorting the aesthetics of the page.
search engines penalize web sites which use such hidden text.
An image containing one or more invisible regions which are linked to
other pages. If the image map is defined as a separate file, the search
engines may not be able to index the pages to which that image map
links. The way out is to have text hyperlinks to those pages in
addition to the links from the image map. However, image maps defined
within the same web page will
generally not prevent search engines from indexing the other pages.
A database of sites used by many of the larger search engines like HotBot
etc. For more information, see http://www.inktomi.com
A scripting language commonly used in web pages. Most search engines
unable to index these scripts properly.
A word or phrase that you type in when you are searching for
in the search engines.
Denotes how often a keyword appears in a page or in an area of a page.
In general, higher the number of times a keyword appears in a page,
its search engine ranking. However, repeating a keyword too often in a
can lead to that page being penalized for spamming.
Denotes how close to the start of an area of a page that a keyword
appears. In general, having the keyword closer to the start of an area
to an improvement in the search engine ranking of a page.
Denotes the number of times a keyword appears in a page as a percentage
of all the other words in the page. In general, higher the weight of a
particular keyword in a page, higher will be the search engine ranking
of the page
for that keyword. However, repeating a keyword too often in order to
increase its weight can cause the page to be penalized by the search
The number of sites which link to a particular site. Many search
use link popularity as a factor in determining the search engine
of a web site.
The tag present in the header of a web page which is used to provide a
short description of the contents of the page. Some search engines will
display the text present in the Meta Description Tag when the page
appears in the results of a search. Including keywords in the Meta
Description Tag can
improve the search engine ranking of a page for those keywords.
some search engines ignore the Meta Description Tag.
The tag present in the header of a web page which is used to provide
alternative words for the words used in the body of the page. The Meta
is becoming less and less important in influencing the search engine
ranking of a page. Some search engines ignore the Meta Keywords tag.
The tag present in the header of a web page which is used to display a
different page after a few seconds. If a page displays another page too
search engines will either ignore the current page and index the second
or penalize the current page for spamming.
Per Click Search Engine:
A search engine in which the ranking of your site is determined by the
amount you are paying for each click from that search engine to your
site. Examples of pay per click search engines are Overture
In the context of search engine ranking, it implies the same thing as Spider
. In a different context, it is also
used to indicate a software which visits web sites and collects email
to be used for sending unsolicited bulk email.
A text file present in the root directory of a site which is used to
control which pages are indexed by a robot. Only robots which comply
with the Robots Exclusion Standard will follow the instructions
contained in this file.
A software that searches for information and returns sites which
that information. Examples of search engines are AltaVista
The practice of trying to ensure that a web site obtains a high rank in
the search engines. Also called search engine positioning, search
Using any search engine ranking technique which causes a degradation in
the quality of the results produced by the search engines. Examples of
spamming include excessive repetition of a keyword in a page,
optimizing a page for a keyword which is unrelated to the contents of
the site, using invisible text, etc. Most search engines will penalize
a page which uses spamming.
Also called spamdexing. In a different context, spamming is also used
mean the practice of sending unsolicited bulk email.
A software that visits web sites and indexes the pages present in those
sites. Search engines use spiders to build up their databases. Example:
The spider for AltaVista is called Scooter.
A word that often appears in pages, yet has no significance by itself.
Most search engines ignore stop words while searching. Example of stop
are: and, the, of etc.
The contents of the Title tag is generally displayed by the browser at
the top of the browser window. The search engines use the Title tag to
provide a link to the sites which match the query made by the user.
Having keywords in the Title tag of a page can significantly increase
the search engine
ranking of the page for those keywords.
by Sumantra Roy. Sumantra is one of the most respected search engine
positioning specialists on the Internet. To have Sumantra's company
place your site
at the top of the search engines, go to http://www.1stSearchRanking.com/t.cgi?3319
For more advice on how you can take your
web site to the top of the search engines, subscribe to his FREE
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