Importance of Having Your
By Sumantra Roy
A question that I frequently hear is
really need to have my own domain name?" The one word answer is "YES.".
If you put up your site with some of the free web hosting services, the
only company who benefits is the web hosting company. The last person
who benefits is you.
There are a number of reasons why having your own domain name is a must:
you have your own domain name, the address of your web site will be of
the form http://www.yourcompany.com. On the other hand, if you put up
your site on one of the free servers, the address of your web site will
be something like http://www.somefreewebsite.com/yoursite/. Which of
these two sounds more
professional? Which of these two is smaller and is hence easier to
remember? I leave you to make the judgement.
only way to make money online is to build up credibility among your
customers. Having your own domain name is the first step in doing that.
Your customers will feel more comfortable buying whatever it is that
you are selling if you
have your own domain name. It makes your customers feel that they are
with a large, established company, rather than with some fly by night
you have your domain name, you can have multiple email aliases of the
form email@example.com. This allows you to assign different email
aliases to different functions, all of them pointing to your actual
email address. Hence, for example, for questions related to the
products and services that you sell, you can have an email address like
firstname.lastname@example.org. For questions related to the newsletter that you
publish, you can have an email address like email@example.com. For
comments/suggestions about your web site, you can direct your customers
to firstname.lastname@example.org or email@example.com. Having
different email addresses for different functions not only makes it
easier for you to filter your email using your email client program
(Eudora Pro, Pegasus Mail, Outlook Express etc.), but also gives your
customers the impression that yours is a large, established company
with whom it is safe to do business.
search engines give a lot of emphasis to the home page of a particular
domain, i.e. other things remaining the same, a home page of a domain
will often rank
higher for a particular keyword than any other page. When you use some
the free hosting services, your index.html page is the home page of
but not of that domain. Hence in these search engines, your site will
it very difficult to make it to the top 20 or top 30, let alone the top
for some of the really competitive keywords. Just think of the amount
traffic that you will lose if this happens.
search engines are now refusing to spider the web sites which are
the free web hosts. For instance, if you have a site hosted by the free
hosts, you would, until recently, have got the infamous error message
that too many pages have been submitted from your site if you tried to
your site to AltaVista
. While Altavista now says that "your
URL has been submitted for processing" if you try to submit your site,
rest assured that it will not spider any site belonging to many of the
free web hosts even
though it says that your site has been accepted. Can you afford that?
When your site is hosted by some of
web hosts, you will find it very difficult
to get it listed in a major directory like Yahoo!
. Although Yahoo! will never admit that
it won't add a commercial site which is hosted by one of the free web
hosts, in practice, it will be a miracle if you can get your site
listed by Yahoo!. Listing your site with Yahoo! is difficult enough
even when you have your own domain. Don't
make your task more difficult than what it needs to be.
you do not currently have a domain name, are you convinced that you
right now? The small fee that you pay per year for your own domain name
peanuts compared to the benefits that you get. You can check out the
availability of domain names and register new domains at http://www.1stSearchRanking.com/t.cgi?3319&webhosting/
by Sumantra Roy. Sumantra is one of the most respected search engine
positioning specialists on the Internet. To have Sumantra's company
place your site at the top of the search engines, go to http://www.1stSearchRanking.com/t.cgi?3319
For more advice on how you can take your
web site to the top of the search engines, subscribe to his FREE
newsletter by going to http://www.1stSearchRanking.com/t.cgi?3319&newsletter.htm