Keyword Rich Pages
By Sumantra Roy
Once you have
keywords for which you should optimize your site for the search
engines, it is time to figure out how you can get a high ranking in the
search engines for those keywords. The solution is to create Keyword
Rich Pages (KRPs) - pages which provide good content and in which a
particular keyword is repeated a number of times so that the page gets
a top ranking for that keyword.
This article is focused on how you
create these KRPs. I am assuming you have a working knowledge of the
different HTML tags like the Title tag, the Meta Description tag, the
Meta Keywords tag, the Heading tags, the Alt Tag etc. If you don't,
just go to http://www.utoronto.ca/webdocs/HTMLdocs/NewHTML/htmlindex.html
for a good introduction to such HTML
let us assume that your company sells packaged tours to Australia, and
that you are targeting the keyword "travel to australia". Here's how
you create the KRPs:
first and most important tag to consider is the Title tag. You should
always begin the Title tag with the keyword that you are targeting.
Also remember that the search engines are going to display the Title
tag while they are displaying the results of a search. Hence, you need
to make the Title tag attractive to humans as well.
is one Title tag that I may have used: "Travel to Australia and
discover its scenic beauty". Have a look at the Title tag - it uses the
keyword right at the beginning and also tells people how beautiful a
place Australia is.
course, all Titles need not be like the one I used. The Title that you
use depends on the subject matter of your site. However, you should
follow all the general rules that I have outlined here.
Meta Description tag is used by many search engines to provide a short
description of the page that is listed in the search results. Hence,
like the Title tag, it is important that the Meta Description tag be
keyword rich as well as
attractive to humans.
rules for the Meta Description are more or less the same as those for
the Title tag. However, the content of this tag will generally be
longer than that of the Title. Here's what I may have used in the Meta
to Australia - We take care of all the details of your trip so that you
can travel with complete peace of mind."
how this description repeats the keyword and also the benefit that it
stresses - it says that the customer will be able to travel without
having to worry about the intricate details of the trip - you will take
care of them.
Meta Keywords tag has become less and less important as far as search
engine optimization is concerned. In fact, you can get top rankings
without having anything in the Meta Keywords tag at all. However, just
to be on the safe side, you would want to include some keywords in the
Meta Keywords tag. You should also include some of the common
upper/lower case variations of the keyword. The rules for the Meta
Keywords tag are pretty simple - don't repeat any keyword in the Meta
Keywords tag more than three times and don't repeat any keyword one
after the other. Here's what I may have used in the Meta
to Australia, tourism, travel to Australia, Down Under, TRAVEL TO
how I have introduced "tourism" and "Down Under" just to separate the
different instances of the keyword.
of the page:
we come to the actual body of the page. Begin by getting hold of a nice
(but not too large) picture which is applicable for the page that you
are creating. In the present case, I might include a picture of the
lotus shaped Sydney Opera House. Place this picture at the top of the
page. In the Alt tag for the picture, just mention your target keyword
once, i.e. the Alt tag would be "Travel to Australia". You can include
other words in the Alt tag, but it should start with the keyword you
you've put up the picture, it is time to create a Heading for your
page. Use the H1 tag to do so. Again, in the H1 tag, mention your
target keyword once, i.e. like the Alt tag for the picture, the H1 tag
could be "Travel to
Australia". Again, like the Alt tag, you can include other words in the
but the heading should start with the keyword you are targeting.
it's time to create the actual text of the page. The way you create the
text of your page would depend largely on what you want the visitor to
do after reading this page. In some cases, you may simply want the
visitor to go
to the home page or another specific page in your site after reading
page. In this case, you should write the text in such a way that the
is attracted to the page that you are targeting. You would also want to
provide links to the home page or the specific page that you are
at strategic places in the KRP. Or, you may want the visitor to click
the link to an affiliate program that you are a member of. In this
you would stress the benefits that the visitor gets by purchasing the
or service that the affiliate program is selling. You would also want
provide links to the affiliate program at strategic places in the page
at the end of the page. Whatever it is that you want your page to do,
are some general rules to follow:
first thing to remember is that some search engines don't recognize the
Meta Description tag. These search engines will often simply take the
first few lines of text in the body of your page and display that as
the description. Hence, you must ensure that the first few lines of
text in your page are attractive to human beings.
that as many sentences as possible in the page contain your target
keyword once. The keyword shouldn't just be placed on an ad hoc basis -
the way the keyword is placed in every sentence should actually make
grammatical sense and the repetition should be such that your human
visitors do not feel that you have deliberately repeated a particular
phrase throughout the page.
This is not only important from the point of view of ensuring that your
readers don't get a bad impression of your site, but also from the
of view of search engine optimization - the search engines may penalize
page for spamming if they find that you have randomly repeated the
throughout the page. Also, while repeating the keyword in the page, try
to repeat the keyword once near the top of the page and once near the
sure that your paragraphs are not too long - each paragraph should be
no more than 3 or 4 sentences long. This is because people on the web
simply don't have the time or the inclination to read long paragraphs.
to ensure that the page contains links to other pages with the keyword
being present in the text under the link. This can often lead to a
higher ranking for your page.
possible, link to other pages which have the keyword in the file names.
This can again lead to a higher ranking for your page.
is no hard and fast rule regarding the total number of words that
should be present in the KRPs. As a rule of thumb, try to ensure that
there are between
500-600 words. However, if the number of words falls a bit short of or
this limit, don't worry too much.
you have created the page, ensure that the name of the file in which it
is saved contains the keyword and that the individual words of the
keyword are separated by hyphens. In this case, the name of the file
would be travel-to-australia.html. This will get you a higher ranking
in the few search engines which give a lot of emphasis on the keyword
being present in the file name.
it! When you want to target another keyword, simply create another KRP
for it using the procedure outlined above.
you have created the KRPs, you cannot simply upload them to your site
and submit them to the search engines. This is because the search
engines take a rather dim view of pages which only contain outgoing
links to other pages but do not contain any incoming links from other
pages. The search engines may penalize sites which have such pages.
you need to do is to directly or indirectly link the KRPs with your
home page. If you are going to create many KRPs for your site, it will
be impractical to link the home page directly with all the KRPs as this
will needlessly clutter your home page. Hence, what you should do is to
create a separate page in your site called a Sitemap page (name it
something like sitemap.html). Add links to all the KRPs from the
Sitemap page. The text that you use to link to a particular KRP should
be the same as the keyword that the KRP is being optimized for. Hence,
the link to the travel-to-australia.html file should say "Travel to
some search engines refuse to spider pages which only contain links to
other pages and nothing else. Hence, if the Sitemap page only contains
links to the KRPs but contains no other content, the search engines may
ignore this page. Hence, what you can do is to add a short description
of the content of each of the KRPs after you have added a link to that
KRP in the Sitemap page. This ensures that the search engines will not
ignore this page.
doing all this, simply link the home page of your site with the Sitemap
page using a text link. Then, submit your home page, the Sitemap page
and each of the KRPs to the search engines. When you are submitting
these pages, to be on the safe side, make sure that you submit no more
than 1 page per day to any search engine - otherwise, you run the risk
of some search engines ignoring some of the pages you have submitted.
You can submit your site by going to the individual "Add URL" pages of
each engine. Or, in order to
save time, you can use our free submission tool which helps you submit
site manually to the search engines, without having to go to the
individual "Add URL" pages of each engine. The tool is available at http://www.1stSearchRanking.com/t.cgi?3319&submission.htm
all the rules that I have outlined in this article and you can soon see
your search engine blues disappear for ever!
by Sumantra Roy. Sumantra is one of the most respected search engine
positioning specialists on the Internet. To have Sumantra's company
place your site at the top of the search engines, go to http://www.1stSearchRanking.com/t.cgi?3319
For more advice on how you can take your
web site to the top of the search engines, subscribe to his FREE
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