Search Engine Optimization's a Fertile Field
Search engine optimization is a phrase that is
bandied about every day on the Internet. In the decade since the
Internet superhighway began to generate as much if not more business
than hanging out a shingle, search engine optimization has become a
vital and growing field.
So how does one make a web page compliant with
search engine optimization? One method is search engine copywriting.
The copy is generated based on the idea that it reads well for someone
surfing the web. By reading well, it means the text reads enough to
keep the reader scanning and clicking on the page.
Keeping the surfer engaged is great, that is only
part of the purpose of writing that is part of search engine
optimization. The second, primary part of these types of articles is to
target specific search terms. By building the articles around these
specific types of terms, it is possible to elevate the page rank of the
particular page and overall site in a search engine.
The nature of a search engine's algorithm is a
zealously guarded secret. Search engine optimization copywriting works
because it creates genuine content versus nonsense information
interspersed by searchable terms. Building around these terms sounds
simple, but the elements of the page are as important as the content
Developing the copy for search engine optimization
can often require a professional copywriter. They possess the skills to
write interest-generating content that can be layered around searchable
terms. The content that works best often features more than just one
set of searchable phrases. By strategically placing searchable terms
within the content, the copywriter will provide the website with page
ranking on those key terms.
Ultimately, search engine optimization works
because the number of searchable terms on the Internet is huge.
However, search engine optimization works because while it may improve
rankings on one search engine it does not work as well across all
search engines. As the search engines tune their algorithms, so page
ranks shift. This is a constant, evolving business and competitiveness
involved in search engine optimization continues to grow.
Is there a downside to search engine optimization?
An ethical SEO company will be straight about the following ups and
downs in the search engine optimization business. The first downside of
search engine optimization is related to the differences in search
Google, Yahoo, MSN, Alta Vista, Starware and many
more utilize different algorithms to produce their page rankings. In
the early days of the Internet, Meta tags were the ideal behind search
engine optimization. The Meta tags were embedded in the web design
html, listing the ‘searchable' terms that the web page was keyed to.
For example, a web page on pets may have had cats, kitty, kittens,
dogs, puppies, and litter in their Meta tags. Those words were the
searchable terms that the page referred to.
Meta Tags were great, make no mistake, but they
were infinitely abused. A designer could plop down any terms they
wanted into the Meta tags and the search engines could deliver the page
no matter the content. The sophisticated algorithms of today are
designed to avoid those pitfalls and traps. Instead, by building the
design and the content around search engine optimization, when a search
engine delivers a page: it usually contains information that the
searcher was looking for.
However, there is a cost and limitation to using
copywriting for search engine optimization. First of all, it is very
time consuming. Yes, anyone can just sit down and generate a page of
copy. The average copywriter can probably type up 350 words in less
than an hour. They can likely layer the search engine optimization
terms in during that initial draft, no problem.
What happens when optimizing a site requires 100
pages of text? 800 pages? 1000 pages? That one-hour can become
literally hundreds of hours of time and energy. Professional
copywriters have made a science out of generating good, clean copy, but
they are not cheap. The average copywriter will charge by the word, not
the page. A lot of companies would prefer to pay by the page.
In most businesses, the higher the quantity would
generate a lower price. However in search engine optimization
copywriting, the larger the quantity, the more the work. Generating ten
to twenty pages of copy surrounding similar search terms without
plagiarizing or creating repetitive text is not only difficult, it's
Quality counts and quality copywriters will
generate quality search engine optimization text. When it comes to
building a website based on search engine optimization and quality
content, the professional copywriter is an invaluable resource. Be
prepared for the investment. Be prepared for the day when the search
engines alter their algorithms to tweak them and this process is
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Mark is the director and face behind FifteenDegrees-North,
where you will find articles and resources to help with SEO, marketing
and Web design.