10 Essential Search Engine Optimization Tips
Search engine optimization or SEO is a natural way
of feeding potential customers to your website. SEO is about making
your site search engine friendly so when customers search for key words
relating to your industry, your site pops us first. It helps to
streamline your sales process by bringing customers who are already
searching for your specific goods and services directly to your digital
doorstop. Unlike the yellow pages where companies are listed by name,
search engine optimization lists sites through their clearly defined
title and meta tags, keywords and popularity. Propel yourself to the
top of the list by taking advantage of some SEO strategies.
1: Don’t pad your keywords.
Too many sites took advantage of stuffing their sites with popular
words that were ultimately irrelevant to their content. Search engines
contrast your keywords to the actual content on your page and will not
list keywords that appear irrelevant to the copy. Keep your keywords
clean, neat and focused but also keep in mind that search engines give
very little credence to keyword tags.
2: Have a site map. A
site map is a simple page showing the internal link structure of your
website and containing a link to every page on your website. Customers
like it because it helps them get to the page they need immediately.
Search engines like it because it makes it easy to chronicle everything
on your site. Submit an XML sitemap to search engines to help them
easily list your page.
3: Keep your title tag short, sweet
and to the point. It should be under 60 characters and
it should funnel out: start with the most specific note about the
particular page and then add some more general characteristics. Refine
it and make sure it accurately reflects the content of the page exactly.
4: Keep your content to coding ratio
high. It’s hard for search engines to sift through pages
and pages of hackneyed HTML or CSS code in order to find the content of
your website. Make sure your coding is as streamlined as possible and
that your written content about your company shines through. If you’ve
had your page for a few years you may want to hire a professional to
analyze and refine it. There may be coding errors or excess coding that
are invisible to your eye but glaringly obvious to a trained web
designer and to search engines. Ensure that your coding is kept up to
date and all extraneous coding is deleted.
5: KISS—Keep it simple, stupid.
Whether you’re fixing drains or selling cupcake mix, your customers are
looking for that particular product. Don’t flood your page with flowery
language or metaphors. Keep your copy simple, clean and to the point.
It makes it easier for search engines to match you up with buying
customers. It also makes life easier for your customers. Clear language
tells them exactly what they’re looking for and gives them all the
tools they need to decide whether or not they want your product.
6: Tailor your meta tags to each
page within your website. Yes, your website may have one
overarching goal (to sell a product or service) but you need to reflect
what each page on your website is for and why it is important. This
makes it easier for search engines to properly chronicle and optimize
all of your content, not just the content on your main page.
7: Build up, not out.
Submitting your website to every directory and search engine will not
give you the results you desire if your page isn’t optimized for their
indexing software. Blanketing the search engines and directories just
puts your link out there; it doesn’t put it at the top of the list.
Don’t submit your site until you optimize your internal content.
8: Optimize your off page presence.
Search engines crawl the web looking for links to your site. They
interpret a link as a “vote” for your page’s popularity. After
optimization, submit your site to search engines and to DMOZ The Open
Directory Project at http://www.dmoz.org.
Many search engines use DMOZ to crawl for links and there is a strong
belief among SEO experts that DMOZ listings can significantly impact
your Google listings. You can also put your networking skills to work
in your community. Look for other small businesses in your
neighbourhood or city with webpages and complimentary products and
services. Start a business link partnership where you link to them in
exchange for a link back. Use your real life charm and popularity to
help build your website’s popularity.
9: Keep your content HTML and CSS
based. Flash is, well, flashy and can make a powerful
visual statement but it’s impossible for search engines to index. PDFs
can be easy to upload and link on a website and while PDF content is
becoming more search engine friendly it’s still no rival to HTML and
CSS content. Keep your content written. It gives search engines more
information about what you do and how you do it. It provides more
keywords and also provides proof to search engines that you do provide
the service you claim to in your keywords and meta tags.
10: Hire a professional.
This is a tricky area. You want to hire an SEO company that shows you
exactly what they intend to do for you and who employ a variety of
methods to help you refine your site. Never use an SEO company who does
not analyze your site and instead relies entirely on off page content.
If an SEO company doesn’t want to or know how to optimize your site
internally, they are likely just going to blanket your site on all of
the search engines and directories which will not significantly improve
your web traffic. You want a SEO company that provides a trio of
services: On page optimization, on page content optimization and off
page optimization. They will go into your site and refine and add tags
to your site, optimize your written content and then take your
optimized site off page to boost your link value and search engine
value. Optimal SEO packages should include all of these elements.
SEO is not an exact science. Instead, it helps you
refine and situate your website’s online presence. It makes your site
easy for some of the top search engines to find and links you to
keywords that help direct buying customers directly to your site. A
well organized and search engine optimized page gives you a competitive
edge over your contemporaries on the web. Start thinking about your SEO
strategies and corner your target market today.
Article Source: http://www.articlesbase.com/marketing-tips-articles/
About the Author
Donna Venzi is Business Development Manager at
PrestonWhite Companies, a marketing firm dedicated to fostering small
business and emerging artists in their local communities. Her
background is in customer relations and finance. She holds an Honours
Bachelor of Canadian Studies in the Faculty of Communications and
Culture from the University of Calgary. She is interested in the future
of corporate responsibility and green technology.