Why search engine optimization is essential for
your business ?
with this context in mind, many people are
continuously struggling to get noticed in the world of the Internet.
Websites are growing like mushrooms everywhere, every time. How can
one's website get past the millions of other websites and eventually be
noticed by its target audience?
Search engine optimization aims to achieve the goal of getting more
visitors to a website by helping it get higher rankings in the search
engines. This simply means that search engine optimization's goal is to
make a website appear on the first pages, if not the first page of a
search done through the search engine.
There are two ways to be able to get noticed by
search engines. One is through pay-per-click-advertisements. A good
example of a pay-per-click system that is employed by search engines is
the Google Adwords system. It has created a hype and has given Google
around 5 billion dollars in terms of revenue per year. Webmasters can
place their bids to be shown when a keyword is searched by a surfer.
The highest bidders will get their sites to appear first when the
search is being done.
The second way of GETTING high rankings from search engines is through
organic searches. Search engines evaluate websites by using what they
call "spiders." These programs scan the websites and collects
information about them. They then collate the information and pass it
on to the search engine. This area is primarily the main arena of
search engine optimization. It utilizes a set of methods to be able to
get search engines to list the website on high ranks.
The main purpose of search engine optimization is to increase the
traffic generated by a website. Websites are built to be seen by
Internet surfers and search engines can help it achieve this goal. The
power of the search engine should not be underestimated. It is one of
the building blocks of the foundation of the Internet. A survey showed
that 90% of all Internet users employ search engines to aid them in
their Internet-related activities. Google, the dominant player in the
search engine industry, generates 70% of all search-related Internet
People and Search Engines are alike
Search engines behave like people. They like websites which contain
substantive information about a certain topic. The best sites usually
appear first in search engines because people like them as well as the
engine optimization does not only generate traffic, it helps
maintain the traffic. The behavior of the search engine is indicative
to the behavior of the people who visit the website. Search engine
optimization leads to the optimization of a webpage or a website. It
will lead to a website which is more organized and a website which
contains substantive information.
The use of the Search Engine to be able to target
one's target audience is one of the most effective Internet marketing
strategies. It is not like other on-line marketing techniques (such as
email marketing) which can lead to a lot of leakages in terms of
targeting the right audience.
Search engines segment the market and connect the right people
together. People search for topics which they are interested in and
this is the main strength of search engines in connecting markets
One can do search engine optimization under the ASSUMPTION that he
knows what he is doing. Search engine optimization is a full-time job
and has a very long learning curve. This is why most people would
resort to out-sourcing the job to experts who are good at what they do.
One should be cautious, however, in hiring a search engine optimization
company or consultant. Factors such as pricing and service should
carefully be assessed before signing a deal. If done properly, search
engine optimization is a very cost effective way of getting more people
to know about one's products or to know about a certain issue or event
that a website is disseminating.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Simron Bird is passionate about writing on various
topics like internet marketing, SEO services and offshore outsourcing.
There are many informative articles published by the author that
provides tips to enhance your online presence through internet