Demystifying Search Engine Optimization
The term Search Engine Optimization is something
that most net savvy individuals are now familiar with. From press
releases to blogs to articles to whitepapers, anything and everything
that appears online is being optimized. Videos uploaded to YouTube or
Google-video are also optimized, and Pod casts are being optimized.
Hence, you never know how someone will first come to learn of your
product or service.
The concept of Search engine optimization is basically all about
improving, via a more technical means, the ranking of a website in the
organic, free Search Engine Results Page on the major search engines.
The process of Search Engine Optimization requires a deep and profound
understanding of the complicated ranking algorithms that modern search
engines use. Search engine ranking algorithms change constantly.
The ever changing and transient nature of search engine algorithms
means that the ranking of a page on any of the search engines can also
change either for better or for worse at any given point of time.
The change occurs not because another page is doing a better job, but
also because any changes in the ranking factors that determine a page's
position in the Search Engine Results Page can cause your page to be
deemed more or less relevant.
The term "Search Engine Optimization" was coined by Bruce Clay, a
Search Engine Optimization veteran and expert. However, as an industry,
Search Engine Optimization is fairly new, gaining importance and size
only in recent years.
The practice Search Engine Optimization of has been around since the
first search engine that used crawler was launched on the Internet that
made use of mathematical algorithms rather than human editorial votes
to determine page rankings.
Search Engine Optimization evolved as both the complexity of the
algorithms and the amount of competition on the Internet increased and
subsequently in the present times the art of Search Engine Optimization
has undergone a sea change from being a geeky hobby of webmasters to a
multi-billion dollar business.
How your commercial website is represented in the major search engines
can be a decisive factor that can decide the fate of your online
venture or ecommerce website.
Search Engine Optimization at its core is basically about reverse
engineering of a search engine's ranking algorithms. It also takes into
consideration what is the most relevant factor in the website code in
addition to off-site marketing efforts.
The ranking factors in Search Engine Optimization efforts can be
understood in a lot of ways. Some considerations are simple and of a
mathematical nature like how often does the keyword appear in the
Other considerations are basic questions. Several Search Engine
Optimization tactics are quite deceptive and often simply about
exploiting the weaknesses in an algorithm.
Search engine providers are aware of this and usually there exist
guidelines in place that state which methods and techniques are
considered to be incorrect or a violation of their Terms of Service.
The penalty for violating the guidelines can be as simple as de-ranking
to complete removal from a search engine index.
Ultimately when ever you go in for Search Engine optimization it is
bets to make use of a professional to do the work to avoid the
penalties mentioned above.
Article Source: http://www.articlesbase.com/affiliate-programs-articles/
About the Author
Allen Thomason has been an entrepreneur for 4
years, and is an accomplished online marketer. To learn more about
internet marketing and how Allen can help you, visit TheProfitCombination.com.