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Marketing through a search engine

Author: K James

Every businessman and woman knows the importance of marketing especially in the business world of today. Marketing is among the most fundamental of business processes; its importance therefore cannot be denied, for without marketing there would be no business to run in the first place. The internet is a very effective marketing tool for most businesses big or small mainly because it is cheap, easy to use, convenient and easily accessible to all; with its biggest benefit being that it opens up your business to a global audience.

There are many ways and strategies that one can implement when marketing online, however marketing through a search engine has proven itself to be a very effective and efficient way of getting highly targeted visitors to come to your website. Basically what search engine marketing does is it uses powerful search engines such as Google, Yahoo, Ask Jeeves and MSN as vehicles to getting more visitors to visit your site. The higher your website's ranking in a search result, the more likely you are to find people who are interested in what you have to sell, which ultimately leads to interested clients and happy customers.

Marketing through a search engine is essential for a website's public relations strategy because in order for your website to be noticed it must have a high search engine ranking. This is very important as most internet users only go through the first 15 to 20 search results to find what they are looking for. If your website is not listed in the top 20 or 30 search results is it unlikely that anyone will find your website, much less use it. Therefore marketing through a search engine is important if you wish your target audience to come and visit your site.

Any internet user knows by now that even the most perfectly designed website is useless unless someone can find it. This is where search engine marketing comes into play. Search engine marketing ensures that your website gets a higher search engine ranking, thus making it easier for people to find and gain access to your website. Search engines are extremely effective because they simply help to get the word out about your site and ensure that people know of your web presence online.

Marketing through a search engine is not a difficult task; in fact it is an extremely important task because nowadays search engines are considered to be the "market makers" of the internet. They not only connect businesses and customers, but they also help people find exactly what they want, when they want it. This makes marketing through a search engine a critical part of any business's marketing plan.

It is vital that you position yourself well online so that you are ready for your customers. This is very essential because if your business is not positioned right you will lose out to your competition. And since competition is fierce online it is crucial that you are positioned in the right place, at the right time. This can only happen with the help of a search engine. Search engines not only help to position a business in places where customers are, but also aid in positioning a firm in a better place than its competitors. This in turn translates into higher search engine rankings, which means that more people will be able to find your website online. According to the latest statistics approximately 70% of online users click on the first three listings of a search engine. This means that if you are not in the top three listings you only have a 30% chance of being found on the web.

Benefits of marketing through a search engine

While obtaining a high search engine ranking is not easy, the benefits of marketing through a search engine are great mainly because search engine marketing is highly targeted and is definitely worth your time and your money. It makes sure that even with the dynamic nature of the internet your website can still be noticed and sought out.

What makes search engine marketing so advantageous is that it is:

  1. non- intrusive and
  2. voluntary

Search engine marketing is non-intrusive, because unlike advertising which can be quite annoying and takes away the focus from the website, search engine marketing lets the user do the opposite and makes him/her seek out your site, its products and its services. Search engines are also voluntary. This means that search engines let visitors voluntarily click on a site rather than aggressively use in-your-face advertisements to attract visitors.

Article Source: http://www.articlesbase.com/online-business-articles/

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