Web Traffic - How to Use Search Engine
Optimization To Drive Web Traffic
Search Engine Optimization or SEO is a term widely
used today by many internet marketers. Search engines are where people
go first to find what they are looking for online. For example, if you
wanted a chicken recipe for dinner, you would probably go to Google and
search for "chicken recipe". Now if you happen to have a recipe site,
and you optimized your site for chicken recipe you would come up on the
top of the list when someone searched for that.
Most people that use search engines use only the ten top search results
in the first page. Making it to the first page, more so to the top
three is the barometer of a sites success in search engine
optimization. You will get a higher ratio of probability in being
clicked on when you rank high. The more traffic for your site, the more
business you get.
The key is to be able to get your site to come up at the top of the
results for the keywords you have chosen, and the keywords people are
searching for. It does your site no good to be #1 on Google for purple
bear paws, if no one is searching for that term. Getting your site to
rank number one for a particular keyword you are targeting is what
search engine optimization is all about. You need to do it to get
traffic to your site and make money.
With search engine optimization you can get the benefit of generating a
high traffic volume. Let's just say you only convert 10% of your
traffic to sales. If you only get a hundred hits in a day you have
already made one sale. This is very possible using search engine
optimization. If you get only ten hits a day using other methods you
will only make one sale every 10 days! That's a big difference.
So once again, what is search engine optimization? Search engine
optimization is utilizing tools and methods in making your site top
ranking in the results of search engines. Getting yourself in the first
page and better yet in the top half of the page will ensure that your
site will generate public awareness of your site's existence and
subsequently generate more traffic, traffic that could lead to
potential income and business.
Search engine optimization requires a lot of work to be fully realized.
There are many aspects you have to change in your site or add as well
to get search engine optimization. These will include getting lots of
information about the keyword phrases that are popular in regards to
your sites niche or theme.
You may also need to rewrite your sites contents so that you could get
the right keyword phrases in your site without making it too commercial
but light and informative. There are certain rules and guidelines to be
followed with making your site's content applicable and conducive to
search engine optimization.
You will also need to collaborate with many other sites so that you
could get link exchanges and page transfers. The more inbound and
outbound traffics generated by sites among others are one of the
components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and
methods for search engine optimization are plenty to be found. Read
many articles that can help you optimize your site in search engine
results. The more knowledge and information you gather the better. This
will all help you in getting those high rankings. This may require a
little time and effort in your part but the benefits will be
If you can part with some money, there are many sites in the internet
that can help you in search engine optimization. There are many sites
that help in tracking keyword phrases that can help your site. There
are also some content writers that have lots of experience in making
good keyword laden content for your sites that have good quality.
Search engine optimization is one of the very best ways you can drive
web traffic to your site. Not only do you get traffic, but once you
have done the work to get your site to the top of the search engine
rankings for your keywords you will get that traffic over and over with
minimal continuing work on your part.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
SEO doesn't have to be hard. This 2
step web traffic process will have you targeting keywords and
web traffic in no time.