What are Meta Search Engine Marketing
For all those who are not aware of it, the fact is
that there are four different kinds of major search engine marketing
forms, 1) the crawler based search engines, 2) search engine
directories that are manually maintained. 3) the paid inclusion engines
and 4) the hybrid or meta search engines.
As the name indicate Hybrid search engines are a combination of two
search engine forms. The crawler search and the search directories. The
Hybrid search engine marketing techniques make use
of both the crawlers and the human search techniques to provide the
best and the most relevant results to their search.
The biggest search engines today, Google and Yahoo are both hybrid
search engines which make use of both the above stated technologies in
their search engine optimization technique. As a matter of fact the two
have eventually evolved over the years to become hybrid. Yahoo was
initially a directory but today it gets additional search information
from Google as well. Where as Google, these days uses open directory
results to increase the value of their search results.
This kind of search engine marketing is also
referred to as Meta Search Engine Marketing. These are parallel search
engines that combine the search of a number of search engines and
search directories at the same time and lay their results together.
The meta search engine marketing techniques are of
great use to users when a small number of relevant searches are
required. They combine the most popularly hit results of all these
search engines and present them in one list. It is also of great use to
the advertisers as they are able to make the most out of their search
engine optimization techniques. The Meta search engines guarantee a
greater number of hits and traffic generation than the other
Where there are benefits of having meta search engines, this search
engine marketing technique also has a number of
disadvantages. The biggest setback is that you can only use simple
queries in meta searches.
The purpose behind using different search engine marketing
techniques is to increase the web traffic and to advertise and promote
websites in the world web. Hybrid search engines too work on the same
aspect of advertising and make search on Internet more relevant and
Article Source: http://www.articlesbase.com/sem-articles/
About the Author
Naman Jain is an Online marketing professional,
Presently working with Rupiz Media, one of the leading Internet marketing
company, providing Search engine marketing services, banner
advertising and web development solutions as well.